The resale market is fast fashion’s latest greenwashing ploy
We’ve a long way to go before the fashion industry can be deemed sustainable. Is the option to resell our fast fashion items back to retailers a step in the right direction or a novel way for business as usual to continue behind the scenes? Buying second-hand clothing has never...
Current in Fashion + Beauty
The Love Island to fast-fashion influencer pipeline is far from over
This summer, the UK’s favourite reality dating programme clothed its stars in second-hand threads from eBay to promote circular fashion. But following their exit from the villa, contestants have already secured record-breaking deals with fast-fashion companies. Love Island season presents the opportunity to witness good-looking people argue, neck each other,...
This no-waste body wash comes in dissolvable packaging
The beauty industry is a top contributor to plastic production and water waste. Helping us get closer to fully sustainable self-care is PLUS, a brand that delivers its products in fully biodegradable, waterless pouches. Unless you tend to use bars of soap or have already started buying solid shampoo, half...
How is the beauty industry prioritising transparency online?
As the industry continues exploring digital spaces, community-centric platforms that allow the vetting of cosmetics and skincare products in real time are proving the most popular. It shouldn’t come as much of a surprise, but online consumer engagement has become a top priority for the beauty industry. Anyone who’s been paying...
Patagonia’s founder gives company away ‘to planet Earth’
Yvon Chouinard is transferring ownership of Patagonia – valued at $3bn – to a specially-designed trust and non-profit organisation that will help fight the climate crisis. ‘Hey, friends, we just gave our company to planet Earth,’ tweeted Patagonia last night. ‘OK, it’s more nuanced than that, but we’re closed today to...
Why Lululemon has anti-coal campaigners fired up
Environmental activists have called out the multibillion-dollar clothing company Lululemon over concerns that the pollution churned out by its production practices is inconsistent with its ethical branding. One of the largest, fastest growing, and most profitable fitness apparel brands in the world has come under fire for continuing to rely...
How California’s plastic ban will challenge the beauty industry
The Golden State has announced a new bill that will ban the sale of single-use plastics by 2032. What does this mean for the hundreds of beauty brands that create and sell their products in California? Plastic is arguably the world’s most convenient synthetic material, but it has become an indestructible double edged sword that harms the wellbeing of humans and the natural environment. Decades of dependency on sturdy plastic bottles,...
Stella McCartney wants to create a genuinely sustainable skincare market
As more brands adopt sustainable practices in favour of environmentally damaging ones, the beauty industry looks to be on the cusp of foregoing greenwashing, a tactic that continues to hinder progress in our fight against the climate crisis. This week, designer and sustainability champion Stella McCartney – who has, over the last two decades, built her reputation on being a pioneer of conscious fashion through her utilisation of fabrics...
Barbie launches its first doll with hearing aids
A huge step forward in disability representation, Mattel’s latest collection is a notable effort to celebrate a much broader view of beauty. In 2019, Mattel unveiled a range of gender-neutral dolls to reflect changing social landscapes as the world continues to celebrate the positive impact of inclusivity. A year later, in an effort to further appeal to a wider range of consumers and push for more diversity in the industry, the...
Are white celebrities ‘retiring’ a Black aesthetic?
A recent article by ‘Dazed’ suggests famous white women, most notably the Kardashians, have abandoned the Black aesthetic they’ve appropriated for the past few decades. But can racial and cultural identity be reduced to a ‘look’? And does the white monopoly over global beauty standards show any signs of waning? Side-by-side comparisons of Khloe Kardashian have been making the rounds online, pointing out the sudden disappearance of her infamously large...
