‘Prospect 100’ is giving Gen Z fresh creative opportunities
This new initiative is hoping to give young talented creatives the opportunity to realise their potential, and anyone can get involved. Unless you’re born into a well connected family with a ton of personal wealth, it can be hard to crack into creative industries as an outsider. Three young...
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Development banks spend billions on industrial farming
A recent investigation has uncovered finance worth $2.6bn pumped into industrial farming by development banks, as environmental concerns butt up against humanitarian projects. An exposé by the Bureau of Investigative Journalism and The Guardian has revealed that two of the world’s leading development banks have invested billions in the...
Challenger banks hit the spot with Gen Z
Like everything else with Gen Z, it appears the future of banking is entirely digital. But what exactly are challenger banks, and why are they so popular? There’s little doubt that the future of banking is headed towards a complete digital revamp akin to the shift in takeaway services like...
Fashion and beauty brands come together in support of the BLM movement
In the wake of police brutality protests around the world, these are the fashion and beauty brands standing in solidarity with Black Lives Matter. Half way through 2020, if we’ve learned anything, it’s that we absolutely can — and must — join forces in order to create positive change. Faced...
Online dating during lockdown- can love thrive while we’re apart?
Lockdown has accelerated the transition of online dating apps to purely online hangout spaces. Should this trend continue beyond quarantine? If modern communication falls broadly into two categories – the online and the offline – then where do we place online dating? Pre-COVID, it occupied some strange liminal place between...
Coca Cola backs degradable plant-based bottles
Despite saying it would make no immediate changes to plastic production earlier this year, Coca Cola has now announced it will be switching all plastic to plant-based bottles by 2023. I make it no secret around the office that Coca Cola’s advertisement campaigns in recent years have aggravated me to...
Understanding Gen Z and brand loyalty in 2020
Companies looking to create long-lasting connections with younger consumers must respect personal data, provide quick, authentic services, and be transparent about their business operations. If you’re a business looking to tap into the ever growing market of young Generation Z shoppers, then you’re probably wondering how to go about doing so. By the end of this year young adults and teens will make up over 40% of all American consumers....
Factory farming is an atrocity our generation must solve
Most of the earth’s sentient being lives and die on a production line. It’s time to think of a better way. In 2015, the now household name Yuval Noah Harari, historian, philosopher, and author of Sapiens, called industrial farming ‘one of the worst crimes in history’. Five years on, and though the number of people eating meat globally has declined in the west, the number...
#DrawFor: the new charity helping artists and key workers
Spun out of the coronavirus pandemic, DrawFor is a new non-profit organisation that’s giving back to NHS key workers through artist donations, and anyone can get involved. Do you fancy yourself as a bit of an up-and-coming artist? Have some work you’d like to share on social media? Would you also like to help the NHS in the process? If you’ve answered yes to all my tedious questions, then DrawFor...
The beauty brands supporting LGBTQ+ consumers without pinkwashing
Aiming to be more diverse and less 'pinkwashed,' the cosmetics industry is taking a more subdued approach to its product campaigns during this year's Pride month. Celebrating LGBTQ+ life and campaigning for equality, every year Pride organisations come together to shine a light on the community and the challenges its members face on a daily basis. During the last few Pride months, there’s been a large increase in brands...
