Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
Historic England launches isolation photography project
People across the UK are being asked to share images of what everyday life is like in lockdown to 'record history' for future generations. Historic England is encouraging the British public to contribute to a national collection of images in what’s being referred to as ‘a unique time capsule for the future.’ Aiming to show coming generations what everyday life has been like since lockdown began and how people are...
Central Saint Martins moves annual fashion show online
Graduates of the Arts University debuted a collection of self-made films and expressed their views on London Fashion Week's new digital platform. Today, three months after the Government initially imposed a nationwide lockdown to stop the spread of Coronavirus, restrictions have begun to lift and a semblance of normalcy has returned. Unfortunately for the fashion world however, mass gatherings are still a long way off from taking place and members...
Nike tech is transforming footwear design
The sports brand has launched a pair of Air Max 2090s, specifically created to explore what the future of footwear design might look like and how it has evolved in the last few decades. One of the most futuristic sneakers currently on the market, the Nike Air Max 2090 has been created with the purpose of demonstrating how tech is transforming the footwear design process right now. A simplified and...
Footwear giants adapt marketing tactics during COVID-19
High-profile footwear brands are finding themselves in a unique position during the pandemic, turning to technology to shift products. Never before has it been so important for people to remember the positive impact that sports can have. At the moment many of us striving to achieve a happy mind through a happy body, using exercise to uplift ourselves and find motivation in our newfound free time. With physical activity being...
Dressing up to take out the bins is the latest lockdown craze
Originating in Australia, 'bin isolation outings,' is the new trend quickly spreading across the globe and raising people's spirits during the pandemic. Ah, boredom. We fear it, but we also secretly love it. A breeding ground for innovation and creativity, there are simply no limits to what one can do to entertain themselves when bored. With life in lockdown bringing a whole new meaning to the word ‘boredom,’ people are...
Artist-designed face masks are raising money for MedShare
The e-commerce apparel company has released a collection of custom designed face masks, the profits of which will be going directly to MedShare, an NGO providing communities in need with medical supplies. Even after curves are flattened and people begin to emerge from government-imposed lockdowns around the world, it would appear that face masks are here to stay (at least in situations where physical distancing may be hard to maintain)....
Palace drops capsule collection to support the NHS
The British skatewear label is dropping a collection of hoodies, tees, and crewnecks to raise money for charities supporting NHS staff and volunteers caring for coronavirus patients around the UK. If there’s one thing to be learned from all of this, it should be how precious and essential the National Health Service is. Alongside the nationwide round of applause that takes place every Thursday at 8pm, a large number...
The vegan leather market is predicted to be worth almost $90bn in the next five years
A plant-based alternative to a material with an immense carbon footprint, vegan leather is the next step in the sustainable fashion movement. 2020’s recurring trend? Sustainability. Major brands around the world are making significant changes to be more environmentally conscious. Consumers are choosing to shop second-hand. And fast fashion? We all know that’s old news. So, what about leather? A material renowned for its immense carbon footprint, but one that’s...
#HomeCouture is the fabulously extra DIY trend making waves on the web right now
Turning bed sheets into Balenciaga is the new trend taking over Instagram at the moment, providing some much-needed comic relief amidst the global pandemic. As the world comes to terms with the fact that staying indoors has become our reality for the foreseeable future, more and more people are taking to social media to share their ideas and start new trends. Well, if you’re bored and looking for something to do, fear not because avantgarde-fashion or ‘#HomeCouture’ as Instagram...
When worlds collide: Style and Beauty, meet TikTok
Acknowledging that Gen Z remains stuck indoors with nothing to do besides attend Zoom classes at the moment, fashion influencers, makeup artists, and style and beauty brands have begun to up their content investments on the hugely popular video-sharing platform. Ah, TikTok. The video-sharing platform that’s been absolutely dominating the teen market over the last year, it’s social media’s answer to shortened attention spans and the technology industry’s rapid growth....
