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#HomeCouture is the fabulously extra DIY trend making waves on the web right now

Turning bed sheets into Balenciaga is the new trend taking over Instagram at the moment, providing some much-needed comic relief amidst the global pandemic.

As the world comes to terms with the fact that staying indoors has become our reality for the foreseeable future, more and more people are taking to social media to share their ideas and start new trends. Well, if you’re bored and looking for something to do, fear not because avantgarde-fashion or ‘#HomeCouture’ as Instagram calls it, is the latest creative outlet for those seeking to entertain themselves during lockdown. 

In the wake of news that the upcoming couture season has been cancelled, those who take great pleasure in seeing fashion’s most stunning (and often pretty whacky) creations twice a year will undoubtedly be feeling rather down.  

Acknowledging this, George Serventi (skipdin) fashion journalist, illustrator and self-proclaimed meme lord – came up with #HomeCouture which invites users to submit unique, DIY interpretations of their favourite looks to his account, and by Jove is it providing some much-needed comic relief in these difficult times.  

‘The idea is that Quarantine Queens across the world should doll themselves up, Cinderella style, with scouring pad ball gowns, toilet roll palazzo pants and saucepan fascinators,’ he says. ‘People are getting pretty creative with their bedding; I guess most of us are spending the 9-5 under a duvet so it’s easy to find inspiration between the sheets!’ 

Alexander McQueen

John Galliano

Comme des Garçons

So far, Serventi and his friends have re-created a variety of runway looks inspired by some of fashion’s most forward-thinking talents. Using only what they have lying around their houses, the resulting creations have ranged from a take on John Galliano’s Maison Margiela collection made with torn-up cardboard boxes, giant, sculptural dresses designed to represent Comme des Garçons, and soda-can hair rollers throwing it back to Alexander McQueen’s iconic 2009 Horn of Plenty show (to name a few).

‘Materials we all have at home like tin foil, bin bags, newspaper, and cellophane work surprisingly well,’ he adds. ‘But so do Pot Noodles and broken plates.’ 

While we all search for a little escapism, looking at fashion through a more playful lens seems like the way to go. Serventi and his friends are affectionately poking at the industry’s most overblown moments and in my opinion, it’s a genius way of bringing people together.   

‘The fashion industry is definitely guilty of taking itself too seriously, but what’s great about #HomeCouture is we’re all in it together – taking the piss out of ourselves, each other, and fashion at large,’ he says. ‘The more you root around the Vogue Runway archive the more bizarre, unwearable, and amazing looks you find.’

Basically, if you’re looking to wear something other than sweatpants and a t-shirt this week, why not give #HomeCouture a go? I must say, I’m quite relieved I finally have a use for all those old pillowcases I’ve been storing in my laundry closet for years. Here’s hoping I go viral.