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Central Saint Martins moves annual fashion show online

Graduates of the Arts University debuted a collection of self-made films and expressed their views on London Fashion Week’s new digital platform.

Today, three months after the Government initially imposed a nationwide lockdown to stop the spread of Coronavirus, restrictions have begun to lift and a semblance of normalcy has returned.

Unfortunately for the fashion world however, mass gatherings are still a long way off from taking place and members of the industry are having to come up with new ways to showcase their work.

Although nobody could have predicted the circumstances in which students of Central Saint Martins would be presenting their collections, London Fashion Week’s recent venture into virtual reality has given them an opportunity to innovate. And innovate they have. In a series of self-made films debuted on the platform, graduates of the Arts University were able to share their radical views on fashion and society right in the middle of an inherently turbulent time.

Armed with nothing but their own limited resources and an unshakeable optimism, ‘finding beauty and power through struggle,’ emerged as the prevalent theme during the 20 minute exposition.

Of the eight students involved in the lineup, Jessan Macatangay was the highlight, building a chromatic structure from scrap chairs and layers of colourful draping to illustrate his narrative that overcoming life’s obstacles only makes you grow.

‘The collection starts from a big sculpture on a body and then it becomes smaller on the next models,’ he said. ‘This signifies that when you face a struggle, it becomes smaller and eventually becomes part of your body, making you stronger, more powerful and a better person.’

Other standouts included Shanti Bell, a Black Londoner who wanted to question why identity continues to be thought of as the key to creativity when sexism, privilege, and racial injustice are truly the issues we should be confronting at the moment. ‘I focused my explorations on the pressures young males experience,’ she said. ‘Some surround themselves with a hard outer shell to protect themselves from society. ‘It hit me how my brother and my men friends are weighed down by the male ideal. I hoped to make a contrast with that, and proudly display their vulnerability and gentleness.’

The Central Saint Martins fashion show is a better example than any that the new generation of creatives is set to change the game with their unique ideas and progressive beliefs, alongside the aspirations they have for longterm, meaningful change as a result of the industry’s ‘reset’ period.

‘I used my own way to interpret sustainable fashion while living in these difficult times,’ says graduate, Louis Chen. ‘But I believe every cloud has a silver lining and I’m excited to see a change coming in this industry now: less demand on production, more diversity and cultural tolerance.’

While Central Saint Martins has always encouraged a blurring of the boundaries between art and fashion, 2020’s cohort has demonstrated a strong conviction that sustainability, politics, and intersectionality are what matters most. Take a look at the amazing collections here

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