Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
Will fashion embrace antiviral fabrics?
A leading Italian luxury manufacturer has developed an antiviral fabric with the potential to protect wearers from Covid-19. Albini Group is the Italian luxury manufacturer striving to prove that clothing can indeed protect you from Covid-19. Best known for supplying dress shirt fabric to major companies including Prada, Armani, and Kering, it’s currently in the process of developing new ViroFormula materials that might mean you can return the hazmat suit...
The first human trial of potential coronavirus vaccine shows promise
Oxford University has partnered with pharmaceutical giant AstraZeneca to produce a global coronavirus vaccine and hopefully begin delivering doses by the end of the year. After preliminary trial results revealed that Oxford University’s Covid-19 vaccine – called AZD1222 – appears to be safe, AstraZeneca has stated that it hopes to begin distributing it by the end of the year. Currently in the early stages of clinical human trials involving 1,000 healthy...
Google and WWF team up to drive sustainable fashion sourcing
The two companies have announced a partnership that will give fashion brands improved insight into how they can make their supply chains more environmentally friendly. Google Cloud has teamed up with wildlife charity WWF Sweden to help the fashion industry boost its environmental efforts. Developing a data platform with a focus on sustainable sourcing, the joint project will give brands the opportunity to monitor the impact of their supply chains...
Lockdown has placed millions more girls at risk of FGM
Disrupting global efforts to put an end to FGM practices, deepening poverty caused by the pandemic means more girls are now at risk of being cut. According to a United Nations official, Coronavirus has reversed progress on ending female genital mutilation (FGM). The (almost) universally condemned practice, which affects 200 million girls and women worldwide, involves the partial or total removal of the external genitalia and, in some African countries,...
Tiffany & Co. pledges $2 million to Covid-19 relief
The jewellery brand is planning to donate 100% of the profits from it's 'Infinite Strength' collection to charities supporting vulnerable communities affected by the pandemic. As companies with the means to do so continue stepping up to help in any way they can, Tiffany & Co. is redoubling its efforts with a new commitment to Covid-19 related causes. Following its $1 million pledge back in April,...
Fashion and beauty brands come together in support of the BLM movement
In the wake of police brutality protests around the world, these are the fashion and beauty brands standing in solidarity with Black Lives Matter. Half way through 2020, if we’ve learned anything, it’s that we absolutely can — and must — join forces in order to create positive change. Faced with a global pandemic, individuals, companies, and nonprofits have united to find relief from the devastation brought about by Covid-19....
TikTok dedicated to promoting Black creators following accusations of racism
The hugely popular video-sharing platform has introduced a 'creator diversity council' after receiving criticism for suppressing non-white content with its complex algorithms. After a string of controversies about racial equality on the app, TikTok has formally apologised to its Black users. The company, which recently came under fire for appearing to hide posts with George Floyd and BLM hashtags, has accepted responsibility for failing Black content creators by censoring their...
For better or for worse, how is fashion changing in the digital age?
From innovative 3D-printed designs, to a complete shift in marketing techniques, we take a look at how fashion is changing in the digital age – for better or for worse. As in all sectors, technology is revolutionising how businesses operate. Embracing artificial intelligence, data analytics, digital manufacturing, and so on, the fashion industry is drastically evolving to adapt to the new landscape. This transformation saves time and cost, has extensive sustainability...
Fashion’s toxic hype obsession: will it be rethought in the post-Coronavirus rebuild?
Bringing fashion to a standstill, the pandemic is posing one question: with global consumerism in crisis for the time being, will the industry be forced into a sustainable future? As an industry reliant on constantly updating lines, styles, and trends offered up every single season, fashion has always been an incredibly fast-paced industry, working at breakneck speed to meet consumer demands. Its requirement that the supply chain functions at...
Barcelona’s Liceu theatre reopens to audience of 2,292 plants
Musicians rehearsed in front of an unusual audience on Monday at the opera house's first concert since the pandemic shut down venues in mid-March. Taking artistic license with the meaning of a 'live audience', musicians at Barcelona’s stately Gran Teatre del Liceu performed in front of 2,292 plants on Monday. Marking Spain’s official lifting of lockdown, the famed Liceu reopened for its first concert since mid-March with a live-streamed performance...
