Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
TikTok is finally investigating pro-eating disorder content
The social media giant is cracking down on videos that promote starvation and anorexia following reports that potentially harmful pro-weight-loss accounts are still available in search results. It’s a day of reckoning for Gen Z’s app du jour. TikTok, the viral video-sharing platform wildly popular among teens, has announced plans to investigate content promoting starvation and encourages eating disorders. In light of recent findings by The Guardian that harmful pro-weight-loss accounts...
The ‘gamification’ of fashion continues to make headway
From E-Sports capsule collections to Animal Crossing runways and brands launching their very own games, fashion's steady shift into gaming shows no signs of slowing down. Yesterday, Balenciaga finally unveiled its long-awaited videogame and the largest volumetric video project ever undertaken titled Afterworld: The Age of Tomorrow. Set in the near-future of 2031, players can tour creative director Demna Gvasalia’s AW21 collection in an imagined, futuristic setting that flitters between Half-Life...
The circular fashion economy could be worth $5 trillion
Though a relatively undeveloped concept within the realm of clothing production, the potential value of fashion's circular economy is vast. Is the industry ready to adopt an entirely new business model? With a focus on producing items that will stand the test of time and disrupt the constant churning out of goods at a ‘saturation point’ that has the recycling market bursting at the seams, a circular economy is arguably...
#AcnePositivity is encouraging Gen Z to destigmatise skin imperfection
As the movement grows alongside a new, pandemic-induced focus on self-care, so too does acceptance towards skin conditions long steeped in needless stigma. ‘Pimples are in,’ announced Justin Bieber to his 151 million Instagram followers in 2018, paving the way for a brand-new age of acne representation. In the two years since – particularly following the Coronavirus outbreak which brought with it worldwide lockdowns and a heightened interest in natural beauty...
Exclusive – What the Danish mink-cull means for the future of fur production
Humane Society International/Europe's senior director of public affairs Dr Joanna Swabe expands on the looming nationwide mink cull to combat Covid mutation fears, an animal welfare tragedy, but a significant development in the fight to end fur farming. On November 6, the Danish government ordered a cull of every mink in the country due to fears that a Covid-19 mutation spreading from animals to humans could seriously jeopardise future vaccines....
One size fits none: is there a solution to clothes sizing disparities?
Amidst ongoing criticism that fashion has a sizing problem, the industry is finding itself hard-pressed to provide shoppers with a solution that doesn't simply cater to dominant consumer groups. A narrow range of sizing options has long hindered the fashion industry, an industry that often resorts to ‘vanity sizing’ whereby clothes are actively labelled a size smaller so brands are able to mislead buyers to believe they’re thinner than they...
Guccifest is challenging fashion’s outdated seasonal structure
Swapping shows for short films, the luxury brand is offering a unique alternative to the traditional runway with Guccifest, a mini-series that's part art-house, part ad-campaign. Responding to Covid-induced lockdown orders earlier this year, Gucci’s creative director Alessandro Michele announced that the luxury brand would be working to reduce its number of annual fashion shows from five to two. The decision allows Gucci to run at its own pace, rather...
Exclusive – Kailand Morris is showing the world what it means to be a modern creative
The Gen Z fashion designer, artist, and influencer discusses how giving back has granted him a new outlook on life, why the fashion industry needs to do better, and his perspective on BLM. Forging an independent path may seem like a challenge when born to parents whose names exude fame, but Kailand Morris - son of legendary musician Stevie Wonder and designer Kai Milla - is certainly making a name...
Exclusive – How brands like Pantee are rising to the conscious fashion challenge
With social responsibility ranking at an all time high amongst consumers, we spoke with burgeoning circular fashion brand Pantee about the importance of up-cycling and transparency. ‘Making every choice a sustainable one is hard,’ says Katie McCourt who, with the help of her sister Amanda, has recently launched circular fashion brand Pantee, giving dead and rejected stock a new lease of life by up-cycling t-shirts destined for landfill into comfortable...
Marcus Rashford and Burberry team up on youth support initiative
Joining forces with the luxury fashion house, Rashford is spearheading an initiative 'anchored in community' that promises to help disadvantaged young people around the world. In light of the inherent lack of support from UK government officials during the pandemic, specifically the cruel decision to vote against extending free meals throughout the school holidays, the task of providing young people with the vital resources they so desperately need has been...
