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Our playbook guide to deceptive fossil fuel practices: part three
Credit: Thred
Planet

Our playbook guide to deceptive fossil fuel practices: part three

When it comes to the insidious techniques that the industry is using to undermine climate negotiations and delay progress, there are many. Here, we discuss the changeable, intangible nature of net zero targets, and the futility of offsetting carbon emissions. We’re inevitably going to hear grandiose fossil fuel busting pledges before the summit is out, but how many (if any) will make an actual difference? Sitting through hours of delegate speeches...

By London, UK
Olivia Colman stars in satirical ad mocking the fossil fuel industry
Credit: Make My Money Matter
Media

Olivia Colman stars in satirical ad mocking the fossil fuel industry

The Oscar winning actress became a fossil fuel baron draped in latex for a recent Make My Money Better ad campaign. Her sarcastic taunts aim to educate the British public about how their pension funds are bolstering oil and gas profits. No reading between the lines is required for Make My Money Better’s latest ad campaign, featuring one ‘Oblivia Coalmine’. If you’ve twigged that this is a playful slant on the...

By London, UK
Ad agencies and regulators claim era of greenwashing is over
Credit: Thred
Companies

Ad agencies and regulators claim era of greenwashing is over

Several major cities face stricter regulatory restrictions on annoying greenwashing tactics. Advertising agencies are being told to reconsider relationships with major polluters, and false claims of being ‘carbon neutral’ and ‘nature positive’ will be thwarted by marketing authorities. Everyone blags their way through professional life to some extent, right? When it comes to the future prosperity of the planet, however, we need to be sure companies are legitimately taking action. Wanting...

By London, UK
The negative commercial sustainability trend ‘green hushing’
Credit: Unsplash
Companies

The negative commercial sustainability trend ‘green hushing’

Through fear of being plastered with the label ‘greenwasher,’ companies are withholding details of their climate targets, progress, and even sustainable milestones. This burgeoning issue is being called ‘green hushing.’  Exposing companies for greenwashing tactics is supposed to bring about increased transparency, but for some, the mere possibility of being tarred with this brush is enough to avoid all communication on anything related to sustainability.  We’ve seen countless times in recent years how baseless green claims can...

By London, UK
A lack of due diligence is spoiling tree planting offsets
Credit: DALL-E
Companies

A lack of due diligence is spoiling tree planting offsets

Despite growing controversy, the easiest way for a giant conglomerate to continue creating dangerous emissions is through offset programs. In reality, when it comes to tree planting, some such projects are doing far more harm than good. Uncovering instances of greenwashing these days can be achieved with a simple Google search… and a generous helping of common sense. Take, for instance, French oil giant TotalEnergies – which proudly declared last...

By London, UK
Heinz announces plans to make sustainable paper ketchup bottles
Credit: Thred
Companies

Heinz announces plans to make sustainable paper ketchup bottles

The new paper ketchup bottle forms part of Heinz’s wider initiative to make all of its packaging recyclable, reusable, or compostable by 2025. It’s time to play ‘Genuine or Greenwashing’ again. Come on down! This week’s edition focuses on Heinz, as it’s unveiled plans to develop a recyclable paper bottle made from 100% sustainably sourced wood pulp. Its globally recognisable ketchup bottle will be made in partnership with Pulpex, which produced a...

By London, UK
Activism 101: get informed & involved with these sites
Credit: Thred
Planet

Activism 101: get informed & involved with these sites

Want to make your mark and change world for the better? This is your yellow pages.  Last year, we wrote a comprehensive breakdown of the six stages of social activism with the aim of really fleshing out an enigmatic concept that has more relevance today than ever before. Lucky for you guys, change is our bread and butter here at Thred, and we're all about spreading the truth.  Step by step...

By London, UK
Report: 68% of US execs admit to greenwashing tactics
Credit: Andrew Aitchison
Companies

Report: 68% of US execs admit to greenwashing tactics

In a recent international survey of over 1,400 executives across different industries, two thirds questioned whether their company’s sustainability efforts were genuine. In the US, 68% of CEOs and C-suite leaders admitted to greenwashing. Given the amount of supposed ‘sustainability’ drives from companies that are full of contradictions, it’s no surprise that associated performance reports are sending mixed messages too. An anonymous survey conducted by the Harris Poll (for Google...

By London, UK
NGOs sue UK government for lax net-zero climate plans
Credit: Pexels/Thred
Companies

NGOs sue UK government for lax net-zero climate plans

The UK government is being sued by climate NGOs for failing to include policies needed to deliver COP26 emission cuts. They argue the current strategy relies too much on speculative technologies. Already in hot water over a number of parties that may or may not have happened, the UK government is now being sued over holes in its net zero climate strategy. Court papers were filed on Wednesday on the grounds...

By London, UK
COP26 summit: LIVE coverage
Credit: Thred
Planet

COP26 summit: LIVE coverage

World leaders and official delegates have arrived in Glasgow for COP26. Convening on all things climate change, will we see finally see genuine action in what’s billed as a vital decade for the planet? Keep hitting that refresh button for live updates. (06:00pm) That's it for Thred's official coverage of the conference, but there will be more to discuss in the weekend roundup. Whether or not the summit has been...

By London, UK
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