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Is Currys Fortnite ‘Trash Tycoon’ e-waste project genuine?
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Gaming

Is Currys Fortnite ‘Trash Tycoon’ e-waste project genuine?

UK tech retailer Currys has collaborated with Epic Games’ Fortnite with its new ‘Trash Tycoon’ gaming experience. Is it genuinely educational or is it corporate greenwashing for PR purposes? The UK’s largest technology retailer Currys has created a new ‘video game experience’ within Epic Games’ Fortnite called ‘Trash Tycoon.’ The game sees players run around a map that visually represents over 880 million unused and broken tech items currently being...

By London, UK
Our playbook guide to deceptive fossil fuel practices: part two
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Planet

Our playbook guide to deceptive fossil fuel practices: part two

When it comes to the insidious techniques that the industry is using to undermine climate negotiations and delay progress, there are many. Here, we break down how marketing is used to put pressure on the individual rather than corporations. Well, it’s that time of year again. COP28 is now underway, promising once again to renew our international efforts for a cleaner future and a greener world. This year, the event announced...

By London, UK
COP26: Which banks are still funding fossil fuels?
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Companies

COP26: Which banks are still funding fossil fuels?

In an age of greenwashing and disingenuous sustainability marketing, which banks are genuinely helping out against climate change and which are still funding fossil fuels? Well, we’re finally here – COP26 is underway in Glasgow as world leaders discuss climate change initiatives and pledge big money to curb emissions over the next ten years. The UK government has announced today that hundreds of the world’s biggest banks and pension funds...

By London, UK
Twelve social media accounts to follow ahead of COP 26
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Social

Twelve social media accounts to follow ahead of COP 26

Looking to get clued up on all things COP 26 ahead of the big event in Glasgow? Here are a selection of accounts worth following to stay in the loop over the next few weeks. Forget Glastonbury, Coachella, or any other high-profile event that might be in your calendar. The year’s biggest talking point for anyone remotely concerned about the environment is COP 26, a pivotal summit in Glasgow to...

By London, UK
Exxon is greenwashing on its zero emission pledges
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Companies

Exxon is greenwashing on its zero emission pledges

Oil company Exxon has committed to reaching ‘zero emissions’ by 2050, but this does not include any caused by burning its products and only counts in-house ‘operations’. It’s the latest example of big business greenwashing for public favour. Exxon is one of the world’s leading gas and oil companies – alongside Shell and BP - and is responsible for a huge chunk of our yearly carbon emissions. It has faced...

By London, UK
You decide – is Coldplay’s ‘sustainable tour’ eco-friendly or greenwashing?
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Media

You decide – is Coldplay’s ‘sustainable tour’ eco-friendly or greenwashing?

Coldplay once vowed to only return to touring once it became a carbon neutral practice. Though it has been unable to stay true to this goal, the band says its latest tour will be significantly more eco-friendly than past efforts. Should others take note? As the world slowly recovers from the pandemic, bands both large and small are finally able to start touring again. This is obviously great news...

By London, UK
Coca Cola backs degradable plant-based bottles
Companies

Coca Cola backs degradable plant-based bottles

Despite saying it would make no immediate changes to plastic production earlier this year, Coca Cola has now announced it will be switching all plastic to plant-based bottles by 2023. I make it no secret around the office that Coca Cola’s advertisement campaigns in recent years have aggravated me to no end. Its emphasis on making ‘recyclable plastics’ and being environmentally conscious has never sat right with me, given that it...

By London, UK
Why companies use greenwashing to mislead customers
Companies

Why companies use greenwashing to mislead customers

The muddy specifics of recycling are intentionally used by marketers to confuse. Here’s why greenwashing is very much a thing and how can you can avoid misleading advertisements. Have you ever seen an advertisement that seemed a little too keen to emphasis outlandish environmental credentials that seem to defy logic? We see plenty of brands claiming to be all about sustainability on a near constant basis in an attempt to 

By London, UK
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