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Search Results: “greenwashing”

Fashion ‘unlikely’ to meet Paris Climate Accord goals

Fashion ‘unlikely’ to meet Paris Climate Accord goals

According to Textile Exchange’s latest report, the industry is producing more than ever before and shifts from conventional materials to lower-impact, sustainable alternatives have declined. During the last few years, news of fashion’s pivot to more eco-friendly practices has repeatedly made headlines. Whether genuinely impactful or an obvious bid to keep consumers interested, these updates on how brands are ‘doing better’ for the planet have seemingly trumped our consciousness of...

By London, UK
The resale market is fast fashion’s latest greenwashing ploy

The resale market is fast fashion’s latest greenwashing ploy

We’ve a long way to go before the fashion industry can be deemed sustainable. Is the option to resell our fast fashion items back to retailers a step in the right direction or a novel way for business as usual to continue behind the scenes? Buying second-hand clothing has never been easier or more common. Depop, Vinted, and more recently, eBay, have soared in popularity for providing users with a seamless,...

By London, UK
Stella McCartney wants to create a genuinely sustainable skincare market

Stella McCartney wants to create a genuinely sustainable skincare market

As more brands adopt sustainable practices in favour of environmentally damaging ones, the beauty industry looks to be on the cusp of foregoing greenwashing, a tactic that continues to hinder progress in our fight against the climate crisis. This week, designer and sustainability champion Stella McCartney – who has, over the last two decades, built her reputation on being a pioneer of conscious fashion through her utilisation of fabrics...

By London, UK
Opinion – we should approach compostable beauty with caution

Opinion – we should approach compostable beauty with caution

With greenwashing tactics increasingly difficult to navigate, environmentally conscious consumers remain sceptical when faced with new sustainability buzzwords adopted by brands pushing cosmetics and skincare products. As the world becomes more environmentally conscious, so too do the companies eager to generate revenue in the age of hyperawareness. Though it isn’t necessarily a bad thing, in many circumstances this desire to keep consumers interested has amounted in a great deal of...

By London, UK
Are ‘reef safe’ sunscreen brands simply another example of greenwashing?

Are ‘reef safe’ sunscreen brands simply another example of greenwashing?

The term ‘reef safe’ is not regulated, meaning any sunscreen brand can include the phrase on its product labels. What does ‘reef safe’ mean and are these claims greenwashing? If you’ve been keeping up with skincare trends, SPF for your face and body are likely near the top on your holiday packing list this summer. The last few years have seen sunscreen promoted as the most important product in our daily...

By London, UK
SHEIN launches purpose-driven clothing line

SHEIN launches purpose-driven clothing line

The notorious fast fashion offender has announced a new collection it claims is made entirely from responsibly-sourced materials to help consumers invest in people and planet. Ah, SHEIN. The Amazon of the style realm that’s renowned for profiting off unsavoury labour practices while contributing significantly to the climate crisis. One of the most notorious (and popular) fast fashion offenders, it’s repeatedly come under fire for stealing and...

Beauty brands are turning air into perfume

Beauty brands are turning air into perfume

Prompted by an industry-wide pivot to more sustainable production practices, several companies have started trialling fragrances made from carbon dioxide pollution. Though I’m sure you’d rather not be reminded, the world, as we know, is well and truly running out of time to offer up solutions that’ll prevent climate change from doing its worst. Fortunately, no doubt motivated by the continued influx of warnings from every activist, organisation,...

By London, UK
UK watchdog to expose fashion brands guilty of greenwashing

UK watchdog to expose fashion brands guilty of greenwashing

The Competition and Markets Authority is preparing to name and shame high street clothing companies selling ‘sustainable’ clothing at a premium price. We might think we’re doing the right thing by heading straight for the ‘eco-friendly’ or ‘sustainable’ section of popular clothing shops when looking to buy a new outfit. But with so many brands accused of greenwashing in recent years, how can we trust that retailers are actually sourcing ethical...

By London, UK
Beauty consumers now favour ingredients over brands

Beauty consumers now favour ingredients over brands

Life in isolation has provided us with time to reconsider our priorities when it comes to buying cosmetics and skincare. It seems we no longer care what the box says, rather what the product inside actually contains. If you’re partial to experimenting with makeup, or spent lockdown perfecting the ultimate skincare routine, likelihood is you’ve been swayed by aesthetic packaging or brand advertising at one point or another when buying...

By London, UK
Exclusive – Cassie Quinn encourages a holistic approach to fashion

Exclusive – Cassie Quinn encourages a holistic approach to fashion

The founder of a fashion research studio that focuses on using regenerative materials and systems of production believes that new innovations can only bring about change if we educate society about why they’re necessary. We spoke with her about the work she’s doing to achieve this. ‘It’s no longer enough to just be making sustainable materials, we need to be encouraging critical thinking about their use as well,’ says Cassie...

By London, UK
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