How can you tell when the beauty industry is greenwashing?
As consumers look to invest their money in more environmentally conscious brands, has sustainability become little more than a buzzword? Are brands investing in the sustainability of their products, or are they simply greenwashing us? First, it is important to understand what greenwashing is. Jenny Duranski, owner and founder of Lena Rose Beauty, told Real Simple that ‘green-washing is when a product makes claims to be natural, eco-friendly, organic, or environmentally...
