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F1 Sponsor under fire for misleading sustainability claims
Credit: Unsplash/Thred
Companies

F1 Sponsor under fire for misleading sustainability claims

Saudi Aramco and the Financial Times have been accused of greenwashing after claims made about sustainable fuels were cast in doubt.  As concerns regarding climate change and environmental sustainability mount, corporations are under increased pressure to embrace and offer green initiatives. But this demand also exacerbates the risk of greenwashing, as the most unsustainable industries exploit consumer interests for their own gain and, ultimately, the planet’s detriment. The latest company to face...

By Brighton, UK
2024 Super Bowl was first to be powered by renewable energy
Credit: Unsplash
Planet

2024 Super Bowl was first to be powered by renewable energy

The biggest game in American sports has dominated headlines and timelines this weekend. But a surprising revelation about the Super Bowl’s sustainability initiatives has got people talking.  As the most-watched sporting event in the US, the Super Bowl has some staggeringly unsustainable statistics attached to it. From the gross overproduction and consumption of game-day cuisine, to the high-profile and high-emission journeys of its guests, the big game is certainly accountable for...

By Brighton, UK
Opinion – We need to ground airlines for greenwashing
Credit: Thred
Companies

Opinion – We need to ground airlines for greenwashing

A series of airline adverts have been banned for false sustainability claims. It’s a promising step in the right direction. When it comes to pointing global warming’s finger of blame, airlines tend to be first on the receiving end. But having long been criticised for its significant carbon footprint (which accounted for 2% of global energy-related CO2 emissions in 2022), the aviation industry has attempted to rebrand itself as eco-friendly. To varying...

By Brighton, UK
SailGP announces new plastic-free sportswear
Credit: Wikimedia
Companies

SailGP announces new plastic-free sportswear

What does the launch mean for the future of sustainable fashion? And, more importantly, do consumers want it?  Ask anyone, and they’ll probably tell you that sustainability is fashion’s new black. Eco-consciousness – authentic or not – has become the trendiest accessory of late, and brands are hitching a ride on the sustainability train anyway they can. But amongst all the green-washing and false information, the fashion industry has also been...

By Brighton, UK
Fast fashion brand SHEIN appears to be greenwashing
Credit: Thred
Industry

Fast fashion brand SHEIN appears to be greenwashing

Fast fashion giant ‘SHEIN’ creates cheap clothes in thousands of new styles - daily. Pressure from consumers has encouraged the brand to hire a head of sustainability this week. But for these kinds of unethical and profoundly exploitative business models, appealing to the ‘green’ market means little for its workers and the planet. If you’ve ever browsed SHEIN its likely you’ve been reeled in by their staggeringly cheap prices and...

By Brighton, UK
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