The new paper ketchup bottle forms part of Heinz’s wider initiative to make all of its packaging recyclable, reusable, or compostable by 2025.
It’s time to play ‘Genuine or Greenwashing’ again. Come on down!
This week’s edition focuses on Heinz, as it’s unveiled plans to develop a recyclable paper bottle made from 100% sustainably sourced wood pulp.
Its globally recognisable ketchup bottle will be made in partnership with Pulpex, which produced a paper bottle for whisky brand Johnnie Walker, and will kickstart a company-wide initiative to go entirely green with all packaging by 2025.
Pulpex claims its paper-based packaging has a carbon footprint 90% lower than glass and 30% less than the most widely consumed plastic out there, PET.
Is this the plastic-less Ketchup bottle of tomorrow? 🍅
We are proud to announce that we are the first sauce brand to develop paper-based, renewable bottles made from sustainably sourced wood pulp, in collaboration with #Pulpex. Watch this space! ✨ pic.twitter.com/yEBWijizHa
— Heinz (@HeinzUK) May 10, 2022
The popularity of Heinz ketchup, quite frankly, is ridiculous. It’s most likely chilling in your cupboard right now, and is even permanently inked on the skin of four-time Grammy winner Ed Sheeran.
It continues to sell some 650 million bottles and 11bn sachets of the red condiment every year, which means a full-scale transition (if it actually materialises) could be a pretty big deal for limiting unnecessary waste.
The pair are in the process of developing the prototype container now, and hope it will soon be a common supermarket offering alongside its classic glass and squeezable plastic bottles – which are already manufactured using 30% recycled content with completely recyclable caps.