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The Oscar winning actress became a fossil fuel baron draped in latex for a recent Make My Money Better ad campaign. Her sarcastic taunts aim to educate the British public about how their pension funds are bolstering oil and gas profits.
No reading between the lines is required for Make My Money Better’s latest ad campaign, featuring one ‘Oblivia Coalmine’.
If you’ve twigged that this is a playful slant on the name Olivia Colman, pat yourself on the back. You’re well on your way to deciphering the ad’s intended message. Spoiler: It’s not a subtle one.
The fictional character is the complete antithesis of the Oscar winning actress, whose sickeningly sarcastic portrayal of an oil baron seeks to educate the British public about how their pension contributions help to prop up the oil and gas industry.
Clad head-to-toe in villain-esque latex, she cruelly boasts: ‘People like you have pumped billions of your hard-earned pounds into gas and oil businesses.’ She’s not wrong, either, given big oil profits in the US topped $50bn in Q3 alone.
For the ad’s remainder, oil puns are pumped out aplenty while a butler fills a champagne glass with gasoline. ‘Every little drop from your precious nest egg adds up’… ‘you know the drill,’ she jibes.
‘We’ve even managed to build a few little wind-turbines to keep Greta [Thunberg] and her chums happy,’ she says, hinting at industry greenwashing and the lacklustre transition to renewables from energy giants.
The grassroots organisation responsible for the ad is called Make My Money Matter, and is cofounded by Colman’s showbiz colleague Richard Curtis – who birthed British fictional icons like Mr. Bean and Bridget Jones.
