In its latest effort to connect brands and creators, TikTok is piloting a new job recruitment feature called ‘TikTok Resumes.’ Applications are about to get a whole lot more creative.
If you’ve been looking for a way to get creative within job applications – beyond turning your skills into arbitrary percentages and pie charts on your CV – TikTok may hold the answers for you.
On a relentless rise over the last two years, the vertical video mecca has overtaken Instagram as the most used social media app for Gen Zers. With this jackpot demographic in the bag, TikTok is focused on connecting brands with young creators for 2021 and beyond.
Rumours first broke in May that TikTok was working on a Gen Z recruiting tool to personalise job applications. Now, two months on, we finally have confirmation that the service exists and also a name: TikTok Resumes.
In its pilot stage until July 31, this update provides young people without much professional experience – but apt in video and social media – a creative way of appealing to employers.
Trawling through Indeed or TotalJobs listings with CV in hand can feel like an overly bureaucratic process, and injecting charisma into a 150-word cover letter is far easier said than done. TikTok Resumes offers a fresh and off-the-cuff alternative.
With TikTok Resumes, applying is as simple as creating a video within TikTok (or imported into TikTok from your camera roll) and tagging it with the hashtag #TikTokResumes. I know what you’re thinking, and thankfully no… it doesn’t have to be public.