TikTok testing out new Gen Z recruiting tool

How does it work?

As mentioned, this new service will not be on TikTok itself, but instead will be a link in the app that takes you to a separate page.

This page will have vacancies posted by brands directly, with a focus on entry-level jobs. The intention is to appeal to young applicants who haven’t got a ton of experience but are apt in video and social media.

Users can submit videos that show off their skills and give elevator pitches that are quick and punctual. It’ll likely make the entire experience far more rapid and personal – as brands can get to know you beyond your portfolio and relevant qualifications.

Videos can be linked on your personal TikTok profile too, meaning that companies can seek you out and contact you directly, even if its not on this new job vacancy platform.

What could it mean for job recruitment in the future?

Finding a job is a stressful ordeal for most of us. Applications can take a long time and the process is often overly bureaucratic.

TikTok has already been cited as a great resource for picking up job tips and making yourself more employable, especially for young people, as it emphasises human interaction and original content much more than any other social media app.

It makes sense for the platform to lean further into this productive, career-driven niche, as video becomes the driving force for information and entertainment online. A more immediate and human job application process appeals to both sides, and could become the industry standard within the next few years.

Perhaps TikTok is ahead of the curve. Should we expect other platforms like Indeed and LinkedIn to follow suit? Only time will tell.

For now, we’ll have to see how TikTok fares with its new tools. It could quickly gain traction with Gen Z users or falter in favour of the traditional CV. Either way, video will eventually permeate the recruitment industry. It’s more a case of when rather than if.