Finding fresh ways to use old materials will be the challenge that defines our generation. We need to drastically reduce the constant production of virgin plastics and polymers, especially in fashion, which is why one sustainable clothing brand started turning sex toys into shoes.
When it comes to upcycling in order to get closer to our sustainable living goals, no material can be off-limits.
That includes materials previously used to make sex toys, according to one brand based in Los Angeles, California. Rose In Good Faith (RIGF) is a clothing, accessory, and shoe brand whose ethos is rooted in living in harmony with the planet and one another.
Its founder, David Teitelbaum, decided to partner with America’s largest adult toy manufacturer Doc Johnson after taking a tour of its factory. While there, he spotted numerous toys that would be shredded for failing to pass quality assurance tests.
Hoping to bring new life to the material, RIGF and Doc Johnson collaborated over the course of two years to find a feasible, stylish way to create footwear out of discarded toys. The result is a line of shoes called Plastic Soul.
Its tagline? ‘Stop F*cking Mother Nature.’