The director, well-known for his Oscar winning film ‘12 Years a Slave’, aims to remove the stigma around prostate cancer and the risk it poses for Black men in particular.
Steve McQueen’s new short film stars Morgan Freeman, Idris Elba, Chiwetel Ejiofor, and Michael Ward. Titled Embarrassed, it sets the goal of increasing awareness about high rates of prostate cancer in the Black male community.
According to research, 1 in 4 Black men will get prostate cancer in their lifetime. This risk is fifty percent higher than other ethnic groups, and increases once men reach the age of 45 and when there is a history of prostate cancer in the family.
Though the cause of this increased risk remains unknown to health professionals, scientific research to discover why Black men are more prone to the disease is ongoing.
McQueen uses four award-winning male actors for the film, asking them to recite these statistics to draw attention to the subject of prostate cancer. It also encourages men to discuss it more openly with loved ones – and to visit their doctor for check-ups.
The two-minute-long film premiered at Tate Britain last week, revealing to audiences that a shocking 1 in 12 Black men will die from the disease.
Most never have any symptoms, only beginning to feel unwell once the cancer begins spreading to nearby or other areas of the body. Standard visits to a GP will not include a check for the disease, as a visit to a specialist doctor is required.
However, precautionary testing with a specialist doctor has proven prostate cancer can be caught early and treated. As Idris Elbra states in the film, the disease is survivable.
Central to the film’s message is to encourage conversation about prostate cancer. But it also intends to urge the UK government to increase testing frequency for groups with the highest risk – in this case, Black men.
Healthcare systems around the world already conduct routine health investigations for other vulnerable demographics, such as check-ups for HPV and cervical cancer in women over the age of 26.
Steve McQueen, born in London, is well known for tackling difficult subject matter in his films. He has collected a Turner Prize, BAFTA, Golden Globe, and Academy Award for his work – to name a few.
He’s not only directed films addressing the history of slavery, hunger strikes, and addiction, but has now harnessed his filmmaking capabilities to change men’s attitudes toward their personal wellbeing.
Reflective of his filmmaking repertoire, McQueen was able to bring some of the industry’s most esteemed Black male stars to present the important realities of prostate cancer in their own communities.
Factoring in that two thirds of men reported avoiding going to the doctor as long as possible, this kind of open discussion is long overdue. This is paired with the knowledge that 37 percent of men withhold information at doctors’ visits, with health professionals saying this prevents detection of life-threatening issues in their early stages.
Like most things to do with health, raising the subject with loved ones can be uncomfortable. Asking a father if he’s looking after his health might seem difficult or even intrusive.
But as Morgan Freeman says in the film, ‘don’t let embarrassment stop you from having this important conversation. You may save someone’s life.’
Deputy Editor & Content Partnership ManagerLondon, UK
I’m Jessica (She/Her). I’m the Deputy Editor & Content Partnership Manager at Thred. Originally from the island of Bermuda, I specialise in writing about ocean health and marine conservation, but you can also find me delving into pop culture, health and wellness, plus sustainability in the beauty and fashion industries. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.
And as the inaugural nominations are announced, liberals are winning.
I can’t say I was surprised when the Golden Globes announced the addition of podcasts to their awards roster. This year, my Spotify wrapped was comprised largely of podcasts (apparently I spent thousands of hours listening to the dulcet tones of The Rest is Politics) and I’m not alone in my love for long-form listening.
According to The Economist, more...
We couldn’t stop longing for what it didn’t have
After a decade defined by hustle and optimisation, 2025 turned toward something softer and unresolved. The year of yearning.
From breakout show ‘The Summer I Turned Pretty’ to Charli XCX’s viral hit ‘party 4 u’, the past 12 months of romance have been all about reaching out and never touching. But why has this childhood sense of longing had such a...
The surprise hit for HBO Max has just been renewed for a second season – but its success highlights the age-old question of who gets to tell queer stories.
Heated Rivalry, a show based on Rachel Reid’s novel about two ice hockey players who fall in love, was only meant to air on Canadian streaming service Crave. The explicit sex scenes and niche plotting weren’t likely to draw in huge numbers...
A new report published by the University of California at Los Angeles (UCLA) has found that over 90% of the top 250 programmes on streaming services were made by white people last year, a decrease from 2024.
Cultural diversity has seen a significant decrease this year compared to 2024, a new study by UCLA has concluded.
https://www.youtube.com/watch?v=ktJGNSf0zfc
As part of its Hollywood Diversity report, the university published that 91.7% of the...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.