Current in Social

Invite-only social app Clubhouse to become a hit with Gen Z?

Invite-only social app Clubhouse to become a hit with Gen Z?

Clubhouse, a β€˜spontaneous’ chatroom app, is trading its influencer exclusivity for a full-scale public rollout this year, and it’s set to be a real hit with Gen Z. Social tech fanatics who keep up to date with the newest apps will know all about Clubhouse, the ambitious social network focused...

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Will Facebook’s Reels update pose a threat to TikTok?

Will Facebook’s Reels update pose a threat to TikTok?

Facebook continues to make a play for TikTok’s crown by gearing up to introduce Instagram Reels to users’ feeds. With Instagram testing out a new option that could soon see β€˜recommended’ Reels end up on parent company Facebook’s news feed and video feature Watch, it’s safe to say that...

Nine year-old Ryan Kaji leads YouTube’s top earners for 2020

Nine year-old Ryan Kaji leads YouTube’s top earners for 2020

Ryan Kaji, nine, has once again topped the charts of YouTube’s biggest earners, with toy unboxing and games review videos raking in close to $30 million for the child influencer. It’s time for our annual reminder that children are earning way more than us, and having more fun doing it too. Once you’re all done grinding your teeth and/or pondering your career choices, reconvene with us below and let’s get...

By London, UK
Why new β€˜Hype Simulator’ app could be harmful to Gen Z

Why new β€˜Hype Simulator’ app could be harmful to Gen Z

Hype Simulator is the new app giving everyday folk a taste of social media virality akin to that of super influencers like Kylie Jenner and Dixie D’Amelio. Should we be concerned? Everyone has wondered at some stage what it would be like to become an internet sensation overnight while trawling through Instagram or TikTok. Earning millions of devoted followers is a modern fascination, particularly as far as Gen Zers are...

By London, UK
Klima: the new app simplifying carbon offsetting

Klima: the new app simplifying carbon offsetting

Offsetting carbon emissions alone won’t save the planet, but it certainly has a significant role to play. At the helm of this is ingenious new app Klima, designed to simplify the process. For some reason, the concept of small change for big sustainable impact is often met with criticism. Ardent climate warriors suggest that offsetting carbon emissions is just an excuse for huge corporations and governments to avoid making wholesale...

By London, UK
Will Snapchat’s tweet integration up cross-connectivity on social media?

Will Snapchat’s tweet integration up cross-connectivity on social media?

Twitter has revealed iOS users can now display tweets within their Snapchat Stories. Is this the beginning of social platforms playing nice? In a single move sure to freshen up Twitter’s user base and simultaneously bring a more mature audience to Snapchat, iOS users will now be able to display clickable tweet previews within their Snapchat Stories. Naturally, social media platforms rarely play nice. Each big player – whether we’re talking...

By London, UK