Clubhouse, a ‘spontaneous’ chatroom app, is trading its influencer exclusivity for a full-scale public rollout this year, and it’s set to be a real hit with Gen Z.
Social tech fanatics who keep up to date with the newest apps will know all about Clubhouse, the ambitious social network focused on live chat rooms. Chances are they won’t have had to chance to use it yet, though.
Built on exclusivity, Clubhouse (currently) is to social media platforms what EliteSingles is to online dating. Populated entirely by high profile influencers and celebrities, including the likes of Oprah, Kevin Hart, Drake, Chris Rock, and Ashton Kutcher, the audio-based platform has risen to prominence in swanky circles through dolling out private invites. The word FOMO springs to mind, doesn’t it?
However, it appears creators Paul Davison and Rohan Seth are plotting a full-scale roll out to everyone once the platform is ready for the user influx inevitably headed its way. Given 2020’s rising popularity of ephemeral platforms – meaning those that erase conservations once they’re over – it’s safe to suggest Clubhouse is set to be a big success with Gen Z.
What is Clubhouse’s USP?
Designed to create spontaneous and off-the-cuff discussions, the company describes itself as a ‘new type of social product based on voice,’ allowing users to ‘talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world.’
As the name suggests, Clubhouse will become a bustling hub for live dialogue on any topic its users wish to create or search for. The experience is essentially like dropping into the live recording of a podcast, and users can buzz around listening to ongoing conversations and even join in themselves – though it isn’t mandatory if you just want to eavesdrop.
Those who wish to contribute will notify the chat leader by clicking a ‘raise your hand’ tab, so it won’t be chaos with multiple people jostling for agency or trolling by making annoying noises.
As people riff off ideas simultaneously in thousands of different threads, Clubhouse wants its audience to rest assured knowing that there will be no recording of any conversations, and therefore no potential aftermath popping up on other popular social platforms. With the goal of ‘mimicking real life interactions,’ Clubhouse is billed to be the go-to place for spontaneous social connection.
Shame that conversations are probably limited to humble brags and comparing net worths right now, eh?
Had an amazing conversation in the Clubhouse app today….Real talks with real people….this is the direction that social media is now going to. Pretty dope
— Kevin Hart (@KevinHart4real) November 27, 2020