Exclusive – Impactr, the app turning social media into social change

Exclusive – Impactr, the app turning social media into social change

Thred has been given an exclusive, pre-launch peek at new app Impactr, the self-proclaimed β€˜anti-Amazon’ about to revolutionise online interaction.Β  What’s next in social media? It’s a question people have asked themselves since David Fincher’s The Social Network premiered in 2010, seemingly the swan song of a digital juggernaut that...

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Snapchat’s β€˜Story Studio’ to make stories more professional than ever

Snapchat’s β€˜Story Studio’ to make stories more professional than ever

Snapchat this week announced a slew of updates at the Snap Partner Summit, chief among them an overhaul of its Story editing software in the form of new standalone app Story Studio. Snapchat is embracing its evolution from a once key player in social media messaging to mobile’s chief creative hub. During its annual partnership summit this week, Snapchat announced a new project to conclude a year of what seems like...

By London, UK
TikTok testing out new Gen Z recruiting tool

TikTok testing out new Gen Z recruiting tool

TikTok is reportedly testing out a beta version of its new recruiting tool for Gen Z, which does away with normal CVs. Could this lead to wider change across the board? Who said TikTok was a waste of time? If, like us, you spent far too much of your lockdown limbo endlessly scrolling through TikTok videos, you may feel a little better knowing it’s currently testing out tools to make your...

By London, UK
Snack: The Gen Z dating platform using vertical video

Snack: The Gen Z dating platform using vertical video

Snack, billed as the perfect dating app for Gen Z, is merging young people’s love of low-pressure platforms and vertical video. Think Hinge meets TikTok. If you’ve ever been deemed too β€˜thirsty’ in the TikTok comment section, Snack may soon become the natural platform to migrate to. You’d imagine if Gen Z were to put out an ad for their ideal dating app, it would look a little something like, β€˜Wanted:...

By London, UK
Investigation claims Facebook rife with political manipulation

Investigation claims Facebook rife with political manipulation

A former employee at Facebook alleges that the social media giant prioritises PR in the west. In other countries with less influence, policy abuses and political deception on the platform are reportedly being ignored. Facebook is reportedly allowing world leaders and influential figures to go against company policy and post politically deceiving content, so long as it doesn’t affect relations in the west. This week, an investigation carried out by

By London, UK