Frame is the one-stop portal for ‘approachable’ therapy online

What is Frame’s USP?

Thought up by former Snapchat and Google marketer Kendall Bird, and practicing therapist Sage Grazer, Frame is offering therapists the chance to move their private businesses online for good.

According to Bird, the average private therapist is using 5 to 7 unique tools to manage their business. Without the back-office support afforded to, say, doctors, therapists are required to get to grips with telehealth, bookkeeping, billing, and scheduling on their own.

Frame’s all-in-one portal simplifies these aspects in one app with accessible tools and notifications. As Bird states, ‘Therapists are not trained how to run businesses. It just made sense to build a scalable solution that lets these people work for themselves.’

Considering the speed at which therapy is migrating online, the duo definitely makes a compelling argument. Without aided training in secondary aspects of business, centralised programs like Frame could become vital for self-employed professionals.

On the other side of the coin, Bird’s experience is proving invaluable in creating a more approachable feel for those seeking therapy in day-to-day life.

Entering the website or app, people can partake in a specialised quiz which will determine the kind of therapist or treatment that suits them. This way, those who don’t identify with a certain disorder or haven’t yet been diagnosed don’t have to check a specific box.

All the agency is put in the client’s hands in selecting a therapist, booking a meet, and drafting together payment plans through the platform. Chiefly, Frame wants as much energy as possible to go into the therapy and not to be lost in external stresses.

For those not quite ready to take the plunge into therapy, the company also organises livestreamed sessions between volunteers and professionals to show what therapy actually looks like. This could make all the difference in putting overthinkers at ease about what appointments may involve.

Based in California, Frame has just released a closed beta which it is using a $3 million seed round to fund. The hope is to soon expand state-wide, gather vital feedback, and then to go global.

If you’re interested in Frame and have any specific questions about the cost of therapy, privacy concerns, or just want to know how to get started, click here for the full rundown.

Hopefully making therapy more accessible to everyday people and professionals will prompt many more to take that vital first step to better mental health.