Counterfeit beauty products booming amid Covid-19
The pandemic has caused a dramatic rise in the production of non-authentic goods worldwide, but technology is here to save the day. Alongside the obvious surge in online shopping during lockdown, counterfeit beauty products are on the rise, specifically targeting those new to e-commerce. And, with a recent report from...
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41% of Gen Z say they prefer physical retail over digital
Although Gen Z are digital natives, a new report suggests they also favour in-person shopping experiences more than you might expect. With ever-improving technology at their disposal, it’s become a common assumption that young Gen Z consumers prefer digital retail experiences to physical ones, but a recent study from Global...
Luxury fashion is using Animal Crossing to appeal to Gen Z
Acknowledging that fashion has become an integral part of the Animal Crossing experience, brands are taking this opportunity to tap into a younger market. Gen Z is well on its way to making up a whopping 60% of the entire luxury market by 2026. In light of this, high-end fashion...
Is the beauty industry adequately meeting the needs of Gen Z?
Young consumers are urging brands to stand for something more than just product sales. Gen Z is a group of young activists determined to reshape brand objectives, demanding they stand for something more than just product sales in 2020. But what does this shift in shopping habits mean for companies...
Footwear designer Junior Clint is a Gen Z role model
Founding his own brand at just 21-years-old, Junior Clint hopes to inspire others like him to pursue their passions by acting as someone within the fashion industry they can relate to. Junior Clint is on a mission to transform media perceptions of black male creatives. Founding an entire fashion brand...
Ganni and Levi’s launch rental-only capsule collection
The joint venture is another win for sustainability, part of a rental fashion revolution that's striving to tackle the industry's waste problem. Earlier this year, the CEO of Copenhagen Fashion Week announced an action plan to hold all participating designers accountable to a number of environmental requirements. Hoping to transform...
Selena Gomez’s ‘Rare Beauty’ to raise $100 million for mental health initiatives
The singer's highly anticipated celebrity beauty and skincare brand has launched a fund connecting under-represented communities with mental health services. Long criticised for its perpetuation of problematic body image standards, the beauty industry remains in the early stages of addressing its complicity. From the get-go it’s been the small, independent brands like Nue Co. and Hum Nutrition at the forefront of the conversation, maintaining transparency when discussing the mental health...
Get the lockdown look: face masks the next big thing in fashion
Now an essential part of everyone's daily wardrobe, face masks are being embraced by fashion as a lucrative new product category with huge potential. Amongst 2020’s unexpected twists and turns is the mainstreaming of face masks which, both fashionable and functional, are taking the apparel industry by storm. Currently a wardrobe staple, designers and high street retailers alike are beginning to realise the potential of tapping into the lucrative market,...
Scientists have discovered how to grow coloured cotton
Australian scientists have discovered how to grow naturally coloured cotton, a breakthrough that could finally help fashion curb its addiction to harmful chemical dyes. In a major win for clothing sustainability, Australian scientists have found a way to crack cotton’s molecular code so that it grows naturally in a range of vibrant hues. On a mission to transform the global textiles industry as we know it, CSIRO’s discovery could be...
Fashion’s problem with racism runs too deep to ignore any longer
Fashion's reckoning with racism forces brands into making long overdue plans of diversification. For too long, the fashion industry has made huge profits from the exploitation of Black people. Despite this, many brands have been quick to jump on the bandwagon since the killing of George Floyd, standing in solidarity with the BLM movement. Although sizeable donations and the use of influential platforms to spread awareness is of course invaluable...
