How colourful post lockdown fashion is helping to boost our moods
It’s the question on the mind of fashion lovers around the world - can orange really be the new black? According to fashion psychologists, it already is. After spending the majority of the last year moping around in loungewear and PJs, many have emerged ready to experiment with their fashion...
Current in Style
Beauty taps into the metaverse
Blurring the boundaries between real and virtual, the future of the internet has already caught the attention of cosmetics brands determined to keep tech-savvy consumers interested. As in a large majority of sectors, the worlds of beauty and technology have collided at an accelerating pace during the last few...
Why is empathising with celebrity mental health issues so hard?
Celebrities struggle with mental health problems too - but can their public disclosure ever be useful when so many find it hard to truly believe them? Stigma around mental health struggles is diminishing. Workplaces are starting to take it seriously, discussing the subject more openly, while online spaces are becoming...
The hashtag destigmatising mental health medication
#PostYourPill has been making the rounds on social media this month. What is this viral trend and how is it seeking to change the way we view antidepressants? In 2021, some may say that the mental health conversation is a double-edged sword. This is because while arguably more work has...
Are major fashion brands contributing to deforestation in the Amazon?
New research into the industry’s complex global supply chains has revealed that a number of well-known companies could be indirectly spurring the rainforest’s destruction. Post-Cop26, it’s no surprise that fashion – notorious for its substantial environmental impact – has been in the limelight. Yet while it’s undoubtedly progressive that the...
This desert is a dumping ground for fast fashion’s leftovers
Deep within Chile’s arid Atacama, new dunes are forming – not of sand, but of thousands of tonnes of unsold clothing from across the globe. By now, I’m sure you’re already well-aware that the world is literally drowning in clothes. Though recycling programmes have existed for decades now, with little...
Tiffany & Co. taps into hypebeast culture with Supreme collab
The luxury jewellery and homeware brand is looking to expand its consumer market beyond Upper East Side dwellers and soon-to-be-engaged Millennials this fall. When you think of Tiffany & Co., you’re likely to think of the dainty, classic, minimal aesthetic of the 1960s, emulated most famously by Audrey Hepburn. The brand has been a long-time seller of luxury goods and coveted diamonds worth millions, the stuff of dreams for women and...
Can livestream shopping survive in a post-lockdown world?
Early excitement about the potential of livestream shopping in the West is dwindling. Can the industry really take off now that the high street has opened up? During the pandemic, Western brands began experimenting with livestream shopping, a technology that contributed $4.4 billion USD to China’s economy in 2018. Lockdown or not, China’s livestream shopping industry thrives, with more than 100 million viewers tuning into live online video events every month....
How can the UK reduce its levels of textile pollution?
The UK is the fourth biggest textile polluter in Europe, sending 350 million kilograms of wearable clothes to landfill every year. But a recent documentary highlights that fashion designers, textile makers, and consumers could come together to change that forever. ‘Our current consumption of clothing and trends is shaped by a neo-colonial mindset that thinks: "I need to look great to be empowered, even if it's at the expense of...
Who is Messy the COP Ness Monster?
Waterbear’s new denim draped sculpture, Messy the COP Ness Monster, aims to prove a circular economy is more tangible than her folklore inspiration. Ever noticed how the back-pocket of your jeans is shaped like a dragon scale? No? Luckily sustainability-focused streaming service WaterBear did, and they really ran with the idea. To celebrate COP26 taking place in Glasgow between Oct 31st and Nov 12th, WaterBear teamed up with artist Billie Achilleos...
