Waterbear’s new denim draped sculpture, Messy the COP Ness Monster, aims to prove a circular economy is more tangible than her folklore inspiration.
Ever noticed how the back-pocket of your jeans is shaped like a dragon scale? No? Luckily sustainability-focused streaming service WaterBear did, and they really ran with the idea.
To celebrate COP26 taking place in Glasgow between Oct 31st and Nov 12th, WaterBear teamed up with artist Billie Achilleos and circular denim brand MUD Jeans to create a sculpture of Scotland’s legendary sea-monster.
5 metres long and clad entirely in recycled jeans, Messy is a striking reminder of the monstrous impact fast fashion has on the planet.
Approximately 21 billion tons of textile material is thrown away every year. That’s roughly heavier than the volume of water in Lock Ness three times over. And whilst we’re on the subject of water, it takes 8000 gallons (drinking water for one person for seven years) to make a single pair of jeans. That’s a lot of water wasted when your old Levi’s end up in landfill.
What makes these stats a bigger crime than double denim is how easily most of the material could be recycled, reused, repaired, and refurbished.