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When will we finally close the door on toxic body trends?

When will we finally close the door on toxic body trends?

While the body positivity movement has never been stronger, an almost overnight rejection of the BBL trend signals that we haven’t completely let go of ever-changing standards for women’s bodies. Few things change faster than society’s view of the ideal woman’s body type, and despite ‘body trends’ being highly problematic, the constant ebb and flow of which shapes and sizes are deemed desirable remains a sad reality. A look at women...

By London, UK
Retouched influencer photos may soon come with a warning

Retouched influencer photos may soon come with a warning

In the wake of Norway’s recent legal amendments, the UK is now weighing up whether or not to include transparency warnings on social media posts featuring digitally altered bodies. Despite a welcome emphasis on authentic platforms like BeReal, social media is still plagued with ultra-curated, digitally enhanced content. In other breaking news, water is still wet. Numerous studies have highlighted an undoubtable link between the aesthetic side of social...

By London, UK
Farfetch launches sustainability tool with Good on You

Farfetch launches sustainability tool with Good on You

Luxury fashion brands can now access a tool called Good Measures to secure a sustainability rating on the Farfetch website. The goal is to increase transparency on the environmental impact of the industry while incentivising brands to improve their practices. Now more than ever, the fashion sector is under immense pressure to sharpen its sustainability practices. With fast fashion giants like SHEIN and Fashion Nova generating more than enough waste to...

By London, UK
Opinion – we should approach compostable beauty with caution

Opinion – we should approach compostable beauty with caution

With greenwashing tactics increasingly difficult to navigate, environmentally conscious consumers remain sceptical when faced with new sustainability buzzwords adopted by brands pushing cosmetics and skincare products. As the world becomes more environmentally conscious, so too do the companies eager to generate revenue in the age of hyperawareness. Though it isn’t necessarily a bad thing, in many circumstances this desire to keep consumers interested has amounted in a great deal of...

By London, UK