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Underwear brand Parade expertly encapsulates Gen-Z’s values

Underwear brand Parade expertly encapsulates Gen-Z’s values

Not only is the company committed to using sustainable materials and delivering products designed for everyone, but a recycle and reward program is already underway. Tired of buying underwear that’s focused more on aesthetics than comfort? Worried that all the underwear you’ve ever owned is piling up in some landfill site halfway across the world? Don’t get your knickers in a twist, there’s now a lingerie company that’s centred around everything...

By London, UK
How ‘Period TikTok’ is normalising menstruation

How ‘Period TikTok’ is normalising menstruation

More and more young people are claiming TikTok – which is rife with tips, tricks, product recommendations, and relatable content about that time of the month – provides better period education than schools. Though the average woman menstruates for 2,535 days of her life (that’s seven years total of pads, tampons, ruined underwear, cramps, and red rivets of womb lining), stigma surrounding our menstrual cycles prevails. This is most evident in...

By London, UK
SHEIN launches purpose-driven clothing line

SHEIN launches purpose-driven clothing line

The notorious fast fashion offender has announced a new collection it claims is made entirely from responsibly-sourced materials to help consumers invest in people and planet. Ah, SHEIN. The Amazon of the style realm that’s renowned for profiting off unsavoury labour practices while contributing significantly to the climate crisis. One of the most notorious (and popular) fast fashion offenders, it’s repeatedly come under fire for stealing and...

Buy now, pay later providers are propping up fast fashion

Buy now, pay later providers are propping up fast fashion

Making shopping easier than ever, these addictive services are designed to encourage overspending. This poses a significant issue in the face of our current climate crisis. Since the start of the pandemic, 23% of 18- to 24-year-olds have turned to buy now, pay later services (BNPL) when shopping online. Designed to encourage overspending, these schemes have emerged as the ‘new normal’ for young, cash-strapped consumers, who are enticed by the option...

By London, UK