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Farfetch launches sustainability tool with Good on You

Farfetch launches sustainability tool with Good on You

Luxury fashion brands can now access a tool called Good Measures to secure a sustainability rating on the Farfetch website. The goal is to increase transparency on the environmental impact of the industry while incentivising brands to improve their practices. Now more than ever, the fashion sector is under immense pressure to sharpen its sustainability practices. With fast fashion giants like SHEIN and Fashion Nova generating more than enough waste to...

By London, UK
Opinion – we should approach compostable beauty with caution

Opinion – we should approach compostable beauty with caution

With greenwashing tactics increasingly difficult to navigate, environmentally conscious consumers remain sceptical when faced with new sustainability buzzwords adopted by brands pushing cosmetics and skincare products. As the world becomes more environmentally conscious, so too do the companies eager to generate revenue in the age of hyperawareness. Though it isn’t necessarily a bad thing, in many circumstances this desire to keep consumers interested has amounted in a great deal of...

By London, UK
Are ‘reef safe’ sunscreen brands simply another example of greenwashing?

Are ‘reef safe’ sunscreen brands simply another example of greenwashing?

The term ‘reef safe’ is not regulated, meaning any sunscreen brand can include the phrase on its product labels. What does ‘reef safe’ mean and are these claims greenwashing? If you’ve been keeping up with skincare trends, SPF for your face and body are likely near the top on your holiday packing list this summer. The last few years have seen sunscreen promoted as the most important product in our daily...

By London, UK
Why new documentary ‘Slay’ will make you re-assess fashion

Why new documentary ‘Slay’ will make you re-assess fashion

Slay is an eye-opening documentary that will have you looking at your wardrobe in a whole new, probably red tinted, light. Slay is a new documentary premiering on WaterBear, the new environmentally conscious streaming service. Presented and directed by animal rights activist Rebecca Cappelli, the film aims to shine a spotlight on the dark corners of the fashion industry. https://www.youtube.com/watch?v=Rq5uhqz0IBE In recent years, the disastrous consequences of climate change have become more...

By London, UK