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Spain launches ‘all bodies are beach bodies’ campaign

Spain launches ‘all bodies are beach bodies’ campaign

Launched by the Spanish government’s equality ministry, the campaign slogan reads ‘the summer is ours too’ and features women of varied sizes and skin tones sitting seaside. The body positivity movement has exploded on social media over the last decade, influencing millions and reshaping decisions made in major fashion shows and in marketing campaigns around the globe. First picking up traction in 2012, the goal is to promote the acceptance of...

By London, UK
Barbie launches its first doll with hearing aids

Barbie launches its first doll with hearing aids

A huge step forward in disability representation, Mattel’s latest collection is a notable effort to celebrate a much broader view of beauty. In 2019, Mattel unveiled a range of gender-neutral dolls to reflect changing social landscapes as the world continues to celebrate the positive impact of inclusivity. A year later, in an effort to further appeal to a wider range of consumers and push for more diversity in the industry, the...

By London, UK
Plant-based version of nylon fabric is on the horizon

Plant-based version of nylon fabric is on the horizon

As the fashion industry looks for ways to shrink its environmental footprint, two companies have partnered up to create a sustainable nylon fabric from plant-based materials. Nylon was the fashion industry’s first ever lab-made fabric. Today, it stands as the most environmentally problematic. Nylon first gained popularity during the 1940s, replacing expensive and hard-to-source silk used for ladies’ stockings, a fashion staple at the time. It also came in handy during...

By London, UK
Loewe pairs with Spanish designer for plant-covered collection

Loewe pairs with Spanish designer for plant-covered collection

While it may not be the most practical fashion choice, wearing fabrics that support growing plant life could bring us closer to nature. At Loewe’s Spring 2023 fashion show in Paris, spectators were pleasantly surprised to see models strut down the runway in unique garments covered in greenery. Think sneakers decorated with live chia plants, coats carefully patterned with grass planted in asymmetrical rows, and matching pants covered in wild, growing...

By London, UK