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SHEIN named the year’s most popular fashion brand

SHEIN named the year’s most popular fashion brand

Overtaking ZARA and Nike as the world’s most Googled clothing brand is SHEIN. Founded in 2008 and gaining serious popularity during the pandemic, it looks like the fast-fashion giant is here to stay – regardless of its poor reputation. Yikes. According to a report compiled by Money.co.uk, SHEIN has become the world’s most popular fashion brand in 2022. It is the most Googled retailer in 113 countries - overtaking ZARA, adidas,...

By London, UK
Keke Palmer gives her audience a beauty standards reality check

Keke Palmer gives her audience a beauty standards reality check

After a makeup-free photo was posted of her online, Keke Palmer was hit with a wave of hateful comments about her appearance. Her response to the criticism should be a wake-up call for how we measure beauty today and how we value women in general. The internet is a ruthless place. Nobody knows this better than female celebrities. Any indications of ageing, weight gain, or trivial flaws seen in photos online...

By London, UK
Will this year see our beauty habits simplified?

Will this year see our beauty habits simplified?

Amid a growing number of people choosing to ditch complex makeup and skincare routines in favour of a more pared-back approach, 2023 is all about embracing our au naturale selves. In 2015, Em Ford sparked debate with You Look Disgusting, a YouTube video highlighting how damaging the shame associated with being ‘less-than-perfect’ can be, especially on social media. Almost a decade later, it goes without saying that the modern-day standards...

By London, UK
Balenciaga’s quest for redemption has had the opposite effect

Balenciaga’s quest for redemption has had the opposite effect

The luxury brand’s brush with accusations of paedophilia has united haters and fans in shared concern. But the controversy also points to systemic issues of exploitation and power within the fashion industry. Publicity stunt? Mindless oversight? Elite satanic conspiracy? Whichever best explains Balenciaga’s latest controversy – triggered by two campaigns that featured disturbing associations between children and sex –  finding an answer to the whole fiasco has become somewhat of a...

By Brighton, UK