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New fast fashion brand aims to rival SHEIN

New fast fashion brand aims to rival SHEIN

Chinese e-commerce brand Alibaba is looking to cash in on our insatiable desire for low-priced clothing by opening its business to the world of fashion. You know what the world really needs? Another fast fashion company, said no one ever. Yet here we are. In recent months, Alibaba – the Chinese e-commerce...

Why we must cut our new clothing purchases by 75%

Why we must cut our new clothing purchases by 75%

If you favour human and environmental wellbeing over the ever-growing consumption of throwaway fast fashion, switching to a smaller wardrobe may be your only option. Regardless of how tempting it is to buy into the flurry of new aesthetics, cores, and microtrends that flood our feeds, there’s no ignoring the catastrophic impact it’s having on our already suffering Earth. While dressing up is a sure-fire way to boost our moods and...

By London, UK
TikTok’s face tape trend has been newly co-signed by a major star

TikTok’s face tape trend has been newly co-signed by a major star

Next up on the list of questionable TikTok trends is using tape to achieve a temporary face lift or to prevent the formation of wrinkles while asleep. But is it legit? Scroll on TikTok and you’ll stumble upon beauty hacks ranging from traditional to taboo, helpful to downright dangerous, or anything from understated makeup looks, full-on glam, and everywhere in between. For many, concealing fine lines or a poor night’s sleep...

By London, UK
The EU finally plans to crack down on fast fashion

The EU finally plans to crack down on fast fashion

Acknowledging a link between fossil fuels and the inherently unsustainable industry, it’s proposing a range of new rules that’ll ensure products being made in and imported to the region are more environmentally friendly. The world is drowning in clothes. Though recycling programmes have existed for decades now, with little means of recycling jeans or dresses, of the 100 billion garments bought annually, 92 million tonnes of them get thrown out. By...

By London, UK
UK watchdog to expose fashion brands guilty of greenwashing

UK watchdog to expose fashion brands guilty of greenwashing

The Competition and Markets Authority is preparing to name and shame high street clothing companies selling ‘sustainable’ clothing at a premium price. We might think we’re doing the right thing by heading straight for the ‘eco-friendly’ or ‘sustainable’ section of popular clothing shops when looking to buy a new outfit. But with so many brands accused of greenwashing in recent years, how can we trust that retailers are actually sourcing ethical...

By London, UK