Patagonia’s founder gives company away ‘to planet Earth’
Yvon Chouinard is transferring ownership of Patagonia – valued at $3bn – to a specially-designed trust and non-profit organisation that will help fight the climate crisis. ‘Hey, friends, we just gave our company to planet Earth,’ tweeted Patagonia last night. ‘OK, it’s more nuanced than that, but we’re closed today to...
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Why Lululemon has anti-coal campaigners fired up
Environmental activists have called out the multibillion-dollar clothing company Lululemon over concerns that the pollution churned out by its production practices is inconsistent with its ethical branding. One of the largest, fastest growing, and most profitable fitness apparel brands in the world has come under fire for continuing to rely...
PANGAIA’s new ‘Re-Color’ collection utilises dyes from old textiles
Using technology that turns used textile fabric into powdered dye, PANGAIA has created a new capsule collection that uses no harmful chemicals to obtain its pastel hues. The world can’t get enough of co-ord tracksuits and PANGAIA is one brand determined to deliver them in the most sustainable way possible. Already...
Spain launches ‘all bodies are beach bodies’ campaign
Launched by the Spanish government’s equality ministry, the campaign slogan reads ‘the summer is ours too’ and features women of varied sizes and skin tones sitting seaside. The body positivity movement has exploded on social media over the last decade, influencing millions and reshaping decisions made in major fashion shows...
Barbie launches its first doll with hearing aids
A huge step forward in disability representation, Mattel’s latest collection is a notable effort to celebrate a much broader view of beauty. In 2019, Mattel unveiled a range of gender-neutral dolls to reflect changing social landscapes as the world continues to celebrate the positive impact of inclusivity. A year later, in...
Plant-based version of nylon fabric is on the horizon
As the fashion industry looks for ways to shrink its environmental footprint, two companies have partnered up to create a sustainable nylon fabric from plant-based materials. Nylon was the fashion industry’s first ever lab-made fabric. Today, it stands as the most environmentally problematic. Nylon first gained popularity during the 1940s, replacing...
Loewe pairs with Spanish designer for plant-covered collection
While it may not be the most practical fashion choice, wearing fabrics that support growing plant life could bring us closer to nature. At Loewe’s Spring 2023 fashion show in Paris, spectators were pleasantly surprised to see models strut down the runway in unique garments covered in greenery. Think sneakers decorated with live chia plants, coats carefully patterned with grass planted in asymmetrical rows, and matching pants covered in wild, growing...
Are white celebrities ‘retiring’ a Black aesthetic?
A recent article by ‘Dazed’ suggests famous white women, most notably the Kardashians, have abandoned the Black aesthetic they’ve appropriated for the past few decades. But can racial and cultural identity be reduced to a ‘look’? And does the white monopoly over global beauty standards show any signs of waning? Side-by-side comparisons of Khloe Kardashian have been making the rounds online, pointing out the sudden disappearance of her infamously large...
Nigeria’s young designers embrace genderfluid fashion
In a country where homosexuality is illegal, the fashion industry is upending gender norms to explore identity and queer resilience. Before Covid-19 disrupted the fashion industry as we then knew it, a movement was building amongst Nigeria’s young designers. Masculine shapes were swapped for feminine cuts and fabrics. Silk, frills, and fuchsia began to appear in menswear collections, disregarding rigid ideas of gender. This fluid approach to design is hardly unfamiliar,...
Farfetch launches sustainability tool with Good on You
Luxury fashion brands can now access a tool called Good Measures to secure a sustainability rating on the Farfetch website. The goal is to increase transparency on the environmental impact of the industry while incentivising brands to improve their practices. Now more than ever, the fashion sector is under immense pressure to sharpen its sustainability practices. With fast fashion giants like SHEIN and Fashion Nova generating more than enough waste to...
