Opinion – Kourtney’s collaboration with Boohoo deserves criticism
The reality star has been mocked on social media for her new role as fast fashion brand Boohoo’s Sustainability Ambassador. But while it may be hard to believe, Kardashian’s latest collaboration is no laughing matter. Reality stars and fast fashion are no strangers to one another. Despite strides to unpick...
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The sustainability potential of Bella Hadid’s Coperni moment
Proving just how far fashion’s relationship with tech has come in recent years, a viral video of Bella Hadid being sprayed into a dress marks the next step in environmentally-friendly fabrics. For the last few weeks, as models have sauntered down runways in the fashion capitals of the world, online...
Selfridges doubles down on sustainability commitments
The luxury department store Selfridges has published its first annual ‘Project Earth’ report detailing a number of ambitious targets that it hopes will ‘reinvent retail.’ Back in 2020, Selfridges committed to its sustainability strategy with ‘Project Earth,’ an impressive outline with the overarching goal of steering its business towards a...
What is the environmental impact of bright clothing dyes?
Just like all fabrics are not created equal, neither are the dyes that give them their colour. Achieving bright whites and neon hues are resource and labour intensive, causing some items of clothing to have a greater social and environmental impact than others. We’re now nearing the end of August...
Patagonia’s founder gives company away ‘to planet Earth’
Yvon Chouinard is transferring ownership of Patagonia – valued at $3bn – to a specially-designed trust and non-profit organisation that will help fight the climate crisis. ‘Hey, friends, we just gave our company to planet Earth,’ tweeted Patagonia last night. ‘OK, it’s more nuanced than that, but we’re closed today to...
Why Lululemon has anti-coal campaigners fired up
Environmental activists have called out the multibillion-dollar clothing company Lululemon over concerns that the pollution churned out by its production practices is inconsistent with its ethical branding. One of the largest, fastest growing, and most profitable fitness apparel brands in the world has come under fire for continuing to rely...
PANGAIA’s new ‘Re-Color’ collection utilises dyes from old textiles
Using technology that turns used textile fabric into powdered dye, PANGAIA has created a new capsule collection that uses no harmful chemicals to obtain its pastel hues. The world can’t get enough of co-ord tracksuits and PANGAIA is one brand determined to deliver them in the most sustainable way possible. Already having made a name for itself in the eco-friendly fashion realm, the brand has found yet another way to reduce...
Spain launches ‘all bodies are beach bodies’ campaign
Launched by the Spanish government’s equality ministry, the campaign slogan reads ‘the summer is ours too’ and features women of varied sizes and skin tones sitting seaside. The body positivity movement has exploded on social media over the last decade, influencing millions and reshaping decisions made in major fashion shows and in marketing campaigns around the globe. First picking up traction in 2012, the goal is to promote the acceptance of...
Barbie launches its first doll with hearing aids
A huge step forward in disability representation, Mattel’s latest collection is a notable effort to celebrate a much broader view of beauty. In 2019, Mattel unveiled a range of gender-neutral dolls to reflect changing social landscapes as the world continues to celebrate the positive impact of inclusivity. A year later, in an effort to further appeal to a wider range of consumers and push for more diversity in the industry, the...
Plant-based version of nylon fabric is on the horizon
As the fashion industry looks for ways to shrink its environmental footprint, two companies have partnered up to create a sustainable nylon fabric from plant-based materials. Nylon was the fashion industry’s first ever lab-made fabric. Today, it stands as the most environmentally problematic. Nylon first gained popularity during the 1940s, replacing expensive and hard-to-source silk used for ladies’ stockings, a fashion staple at the time. It also came in handy during...
