Fashion ‘unlikely’ to meet Paris Climate Accord goals
According to Textile Exchange’s latest report, the industry is producing more than ever before and shifts from conventional materials to lower-impact, sustainable alternatives have declined. During the last few years, news of fashion’s pivot to more eco-friendly practices has repeatedly made headlines. Whether genuinely impactful or an obvious bid to...
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Brands moving away from ‘free returns’ to curb fast fashion
Boohoo, Zara, and soon-to-be H&M are among the major retailers now charging customers to send back clothes in the post. Though shoppers are divided over the new policy, there’s no denying the environmental benefits of a move that targets throwaway culture. When attending a fancy event we don’t have the...
Opinion – Kourtney’s collaboration with Boohoo deserves criticism
The reality star has been mocked on social media for her new role as fast fashion brand Boohoo’s Sustainability Ambassador. But while it may be hard to believe, Kardashian’s latest collaboration is no laughing matter. Reality stars and fast fashion are no strangers to one another. Despite strides to unpick...
The sustainability potential of Bella Hadid’s Coperni moment
Proving just how far fashion’s relationship with tech has come in recent years, a viral video of Bella Hadid being sprayed into a dress marks the next step in environmentally-friendly fabrics. For the last few weeks, as models have sauntered down runways in the fashion capitals of the world, online...
Selfridges doubles down on sustainability commitments
The luxury department store Selfridges has published its first annual ‘Project Earth’ report detailing a number of ambitious targets that it hopes will ‘reinvent retail.’ Back in 2020, Selfridges committed to its sustainability strategy with ‘Project Earth,’ an impressive outline with the overarching goal of steering its business towards a...
What is the environmental impact of bright clothing dyes?
Just like all fabrics are not created equal, neither are the dyes that give them their colour. Achieving bright whites and neon hues are resource and labour intensive, causing some items of clothing to have a greater social and environmental impact than others. We’re now nearing the end of August...
Patagonia’s founder gives company away ‘to planet Earth’
Yvon Chouinard is transferring ownership of Patagonia – valued at $3bn – to a specially-designed trust and non-profit organisation that will help fight the climate crisis. ‘Hey, friends, we just gave our company to planet Earth,’ tweeted Patagonia last night. ‘OK, it’s more nuanced than that, but we’re closed today to celebrate this new plan to save our one and only home.’ The apparel brand, which is renowned for...
Why Lululemon has anti-coal campaigners fired up
Environmental activists have called out the multibillion-dollar clothing company Lululemon over concerns that the pollution churned out by its production practices is inconsistent with its ethical branding. One of the largest, fastest growing, and most profitable fitness apparel brands in the world has come under fire for continuing to rely on coal as a source of energy despite claims it’s committed to acting against the climate crisis. Lululemon – whose motto...
PANGAIA’s new ‘Re-Color’ collection utilises dyes from old textiles
Using technology that turns used textile fabric into powdered dye, PANGAIA has created a new capsule collection that uses no harmful chemicals to obtain its pastel hues. The world can’t get enough of co-ord tracksuits and PANGAIA is one brand determined to deliver them in the most sustainable way possible. Already having made a name for itself in the eco-friendly fashion realm, the brand has found yet another way to reduce...
Spain launches ‘all bodies are beach bodies’ campaign
Launched by the Spanish government’s equality ministry, the campaign slogan reads ‘the summer is ours too’ and features women of varied sizes and skin tones sitting seaside. The body positivity movement has exploded on social media over the last decade, influencing millions and reshaping decisions made in major fashion shows and in marketing campaigns around the globe. First picking up traction in 2012, the goal is to promote the acceptance of...
