Get the lockdown look: face masks the next big thing in fashion
Now an essential part of everyone's daily wardrobe, face masks are being embraced by fashion as a lucrative new product category with huge potential. Amongst 2020’s unexpected twists and turns is the mainstreaming of face masks which, both fashionable and functional, are taking the apparel industry by storm. Currently a...
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The Good Face Project grades cosmetic ingredients
Artificial Intelligence 'clean beauty' start-up The Good Face Project has launched an app designed to help consumers research cosmetic ingredients. Described as a data-driven index of cosmetic ingredients, The Good Face Project (GFP) has launched an app for iOS that aims to help conscious consumers research what’s going into the...
The future of in-store beauty product sampling
The beauty industry is rethinking product engagement and interaction with hygiene a top-priority for consumers in a post-Covid world. ‘Nothing will go back to normal’ is a phrase we’ve come to know very well in recent months and one that now applies to the future of in-store cosmetics sampling (or...
Google and WWF team up to drive sustainable fashion sourcing
The two companies have announced a partnership that will give fashion brands improved insight into how they can make their supply chains more environmentally friendly. Google Cloud has teamed up with wildlife charity WWF Sweden to help the fashion industry boost its environmental efforts. Developing a data platform with a...
Tiffany & Co. pledges $2 million to Covid-19 relief
The jewellery brand is planning to donate 100% of the profits from it's 'Infinite Strength' collection to charities supporting vulnerable communities affected by the pandemic. As companies with the means to do so continue stepping up to help in any way they can, Tiffany & Co. is redoubling its efforts...
Is the personal-care industry doing enough to tackle its plastic problem?
In order to reduce their plastic footprint, some personal-care brands are trying to reconsider the nature of their products, packaging, and the supply. chain itself. It’s no secret that the booming $500bn per annum personal-care industry relies heavily on plastic. So much so in fact, that there’s now seven times...
Does the beauty industry’s future depend on Gen Z?
What is the beauty industry doing to keep up with our rapidly changing society? Since reading about how the VSCO girl trend was supposedly to blame for low makeup sales last year, I’ve been interested in finding out how Gen Z is shaping the future of the beauty industry. Although there’s an ever-growing focus on embracing our natural beauty these days, the beauty industry actually needn’t worry about Gen Z. In...
How is Coronavirus impacting the global fashion industry?
From the cancellation of fashion weeks around the world, to brands and designers shutting their doors during lockdown, COVID-19 is taking its toll on fashion. As the pandemic spreads, so does its impact on various industries. With the most recent run of fashion weeks overshadowed by the rapid increase of COVID-19 cases around the world, the industry has since experienced huge disruptions that are likely to have long-lasting effects. Major annual...
Thred’s ultimate guide to resale shopping
As the resale shopping industry continues to boom, I looked into why it's so popular amongst Gen Z and have formulated my ultimate guide to buying pre-owned fashion online. Thrifting, repurposing, the trading of deadstock – you name it. They all come under the umbrella of resale fashion. Long before it became chic, rummaging through vintage markets was the best way to find original, often designer clothing without the hefty...
How COVID-19 is affecting the global beauty industry
Due to the mass shut down of retail around the world as the COVID-19 outbreak continues to worsen, the global beauty industry is being challenged to think digitally and quickly adopt virtual solutions. The complete implications of COVID-19 on the beauty industry have yet to be felt in full effect, but its disruption is already highly evident. As the global pandemic continues to worsen, it’s unsurprising that industries reliant on physical interactions are suffering...
