Plant-based version of nylon fabric is on the horizon
As the fashion industry looks for ways to shrink its environmental footprint, two companies have partnered up to create a sustainable nylon fabric from plant-based materials. Nylon was the fashion industry’s first ever lab-made fabric. Today, it stands as the most environmentally problematic. Nylon first gained popularity during the 1940s, replacing...
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Loewe pairs with Spanish designer for plant-covered collection
While it may not be the most practical fashion choice, wearing fabrics that support growing plant life could bring us closer to nature. At Loewe’s Spring 2023 fashion show in Paris, spectators were pleasantly surprised to see models strut down the runway in unique garments covered in greenery. Think sneakers decorated...
Exclusive – Rebecca Cappelli explores fashion’s animal problem
We spoke with award-winning filmmaker and dedicated animal rights activist Rebecca Cappelli about the far-reaching culture shift she hopes to bring about with her latest documentary, Slay. Every year, billions of animals are killed so that their fur, wool, and skin can be passed on to the fashion industry. Lining...
Nigeria’s young designers embrace genderfluid fashion
In a country where homosexuality is illegal, the fashion industry is upending gender norms to explore identity and queer resilience. Before Covid-19 disrupted the fashion industry as we then knew it, a movement was building amongst Nigeria’s young designers. Masculine shapes were swapped for feminine cuts and fabrics. Silk, frills,...
Retouched influencer photos may soon come with a warning
In the wake of Norway’s recent legal amendments, the UK is now weighing up whether or not to include transparency warnings on social media posts featuring digitally altered bodies. Despite a welcome emphasis on authentic platforms like BeReal, social media is still plagued with ultra-curated, digitally enhanced content. In...
Farfetch launches sustainability tool with Good on You
Luxury fashion brands can now access a tool called Good Measures to secure a sustainability rating on the Farfetch website. The goal is to increase transparency on the environmental impact of the industry while incentivising brands to improve their practices. Now more than ever, the fashion sector is under immense...
Are ‘reef safe’ sunscreen brands simply another example of greenwashing?
The term ‘reef safe’ is not regulated, meaning any sunscreen brand can include the phrase on its product labels. What does ‘reef safe’ mean and are these claims greenwashing? If you’ve been keeping up with skincare trends, SPF for your face and body are likely near the top on your holiday packing list this summer. The last few years have seen sunscreen promoted as the most important product in our daily...
Why new documentary ‘Slay’ will make you re-assess fashion
Slay is an eye-opening documentary that will have you looking at your wardrobe in a whole new, probably red tinted, light. Slay is a new documentary premiering on WaterBear, the new environmentally conscious streaming service. Presented and directed by animal rights activist Rebecca Cappelli, the film aims to shine a spotlight on the dark corners of the fashion industry. https://www.youtube.com/watch?v=Rq5uhqz0IBE In recent years, the disastrous consequences of climate change have become more...
Perfume makers are leaning into gender-fluid scents
Perfume brands begin to pull back from focusing on gender-orientated marketing, as women tire of being told to smell like a precious flower and men reject tree-like scents - and some just want a wonderful mix of both. I might only be speaking for myself when I say this, but there are few simpler pleasures in life than knowing that you smell good. Scents are capable of evoking emotions and memories,...
What was achieved at the Global Fashion Summit in Copenhagen?
It’s no secret that the fashion sector has a lot of work to do to solve its sustainability problem. The industry’s latest summit proved how challenging that will be. Last week, leaders of the fashion industry came together to tackle some of the business’ biggest issues at the Global Fashion Summit in Copenhagen. The focus of the meeting was ‘alliances for a new era,’ which implied that – despite most brands...
