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People on Twitter are freaking out about adidas’ new bra campaign

People on Twitter are freaking out about adidas’ new bra campaign

When does marketing take things too far? According to many people online, showing uncensored, unfiltered pictures of real women’s bodies on Twitter is the answer. adidas has just announced its latest range of sports bras with a powerful, yet controversial campaign. The ad is for the brand’s line of 43 new bras, designed to offer support for all body types, and was launched by sharing a photo grid of 25 pairs...

By London, UK
Rihanna’s maternity style sparks debate on pregnancy beauty standards

Rihanna’s maternity style sparks debate on pregnancy beauty standards

In encouraging a new generation of expecting mothers to flaunt their bellies as they see fit, the singer-cum-business mogul is advocating the importance of rejecting societal expectations regarding what women should be wearing during those nine months. When those iconic pregnancy reveal pictures graced our feeds back in January, they were – for the most part – met with an overwhelming influx of adoration from die-hard fans and humble observers...

By London, UK
Beauty consumers now favour ingredients over brands

Beauty consumers now favour ingredients over brands

Life in isolation has provided us with time to reconsider our priorities when it comes to buying cosmetics and skincare. It seems we no longer care what the box says, rather what the product inside actually contains. If you’re partial to experimenting with makeup, or spent lockdown perfecting the ultimate skincare routine, likelihood is you’ve been swayed by aesthetic packaging or brand advertising at one point or another when buying...

By London, UK
Nasal tanning sprays are TikTok’s latest questionable trend

Nasal tanning sprays are TikTok’s latest questionable trend

Experts are worried that unregulated substances found in tan-enhancing nasal spray could have serious health consequences. While self-applied tanning lotions have gained popularity over the last two decades for being kinder to skin, many people may still be making a trip to the sunbed, especially as we enter peak winter paleness. Deeper-tan creams containing low levels of SPF typically facilitate the darkening of sunbed lovers as they sprawl out under UV...

By London, UK