How should musicians and bands reach Gen Z listeners?
Young artists looking to make a splash in the music industry have their work cut out for them. In a hyper competitive, video centric market, it can be difficult to gain traction with Gen Z audiences. Trying to create buzz or hype around a musical act in 2022 is...
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Everything you need to know about going freelance
More young people today are interested in going self-employed than ever before, but it’s not quite as simple as quitting your day job and lugging a laptop to Starbucks. Here’s a rundown of the essentials you need to know. Say you haven’t had an existential crisis over the few years...
Nearly one in ten young people never intend to start working
New research suggests that Gen Z is losing hope in what they consider a ‘hostile labour market,’ after a poll found that nine per cent of respondents aged 18 to 24 do not plan on getting a job. Despite the assertions of Kim K and Molly-Mae, it turns out...
74% of younger people want to switch jobs to build skills
A new study by Amazon has found that nearly three-quarters of Millennial and Gen Z employees are anticipating quitting their current job in order to build their individual skills elsewhere. Frustrated with your workplace? Wishing you could develop new skills to help in your career? Turns out you’re not alone....
How are brands marketing themselves to Gen Z in 2022?
TikTok, meme Tweets, and online raffles are all being used to appeal to a new generation of digitally native consumers. Here’s a quick rundown of how brands are marketing themselves in 2022. Wondering how to get your business off the ground with Gen Z in 2022? With an energy crisis...
Study finds Gen Z most apathetic about cybersecurity at work
A new research piece by services firm EY found that while young employees fully understand privacy breaches and potential threats, they largely aren’t fussed. Will businesses need to evolve their practices to cater to changing behaviours? We’re all used to cybersecurity measures by now. You can’t browse the internet...
What should the aviation industry do to appeal to Gen Z?
Generation Z are quickly becoming a major focus in the consumer market. What should aviation companies do to keep up with the demands of an eco-conscious demographic? Thinking of travelling abroad this winter for a much-needed ski season? Planning a holiday in the sun for 2023? Perhaps you’ve already taken to the skies and jetted the globe this year. Whichever camp you fall in, aviation is on the rise. After...
Study finds Gen Z more likely to share salary information
A report from LinkedIn indicates that young people are more willing to discuss salary information with peers than older generations. We’ve all been subject to a money conversation at least once in our lifetimes. Whether it’s a discussion on bonuses or a heated debate over minimum wage, everyone is affected by cash and economics one way or another. Our salaries are a deeply personal societal taboo, historically treated with secrecy and...
How is Gen Z redefining ‘work hustle’ in 2022?
Almost two-thirds of young people have their sights set on launching a business, and just under half have multiple side projects and freelance opportunities, according to Microsoft. It’s a result of stagnant wages and harder living conditions as goods become more expensive. If you’ve spent any reasonable amount of time on TikTok, you’ll probably have stumbled on at least a few millennial ‘hustle’ or ‘money making’ videos that promote...
Passionfruit aims to transform freelancing for Gen Z
While there’s no shortage of freelancer apps out there, Passionfruit is aiming to transform the practice for Gen Z workers and professional employers. Peer mentorship programs are planned, and the platform will even help users manage their finances. Freelancers rejoice, you may soon have a one-stop shop to grow and manage your independent empire. A London based start-up called Passionfruit is taking the concept of professional services websites like Fiverr and...
