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Gen Z are spending more time on TikTok than any other app

Gen Z are spending more time on TikTok than any other app

Data by Measure Protocol has found that Gen Z spends the most time on TikTok compared to any other app. However, only 83% of teens use TikTok compared to 87% on Instagram. Here’s some news that is neither shocking nor surprising. Research by Measure Protocol has found that Gen Z spend most of their time on TikTok compared to other social media apps by quite some margin. Those aged between...

By London, UK
Study says Gen Z have become loneliest generation

Study says Gen Z have become loneliest generation

Despite assumptions that older generations are lonely, new research suggests young people struggle the most with feelings of isolation. Balancing between real and digital life has become increasingly tougher too, the study says. New research suggests that Generation Z are now the ‘loneliest generation’. It’s believed that the pandemic, lockdowns, an emphasis on digital life, and rising costs of living are having a detrimental effect on the mental wellbeing of young...

By London, UK
Survey finds one third of Gen Z avoiding retirement savings

Survey finds one third of Gen Z avoiding retirement savings

Remember when retirement funds were a given? According to a new study, more Gen Zers are avoiding saving for old age and not thinking about their finances long-term. A new report from Bankrate says that 31% of Gen Z have not invested in their retirement savings over the last two years. This is a higher rate than older generations. 23% of Millennials aren’t saving, and an overall average of 24%...

By London, UK