A cost of living crisis, stagnant wages, and shrinking economies are leaving young people worst off, according to a new study. Many Gen Zers are unable to save or invest for the future.
This may not come as much of a surprise, but it turns out Gen Z may be financially struggling more than any other generation.
New survey data from financial services company DailyPay found that only 28% of Gen Zers can pay all their bills on time. Rising prices of goods, rent, energy, and everything in between means that nearly three quarters of young people can’t cover their basic needs.
300 young adults between the ages of 18 and 25 were surveyed. More than half (54%) said they’d chosen to live with parents to evade the harshest effects of economic downturn.
Fast Company notes that the Bank of America published data in September stating 73% of Generation Z are unable to save money. Rent payments are now 16% more expensive year-over-year for Gen Z compared to only 3% for boomers.
All these stats are particularly damning for young people, as they’ve not had adequate time to find their professional footing or build up a savings account. This means that any change in living costs will be felt acutely compared to much older peers with nest eggs and a safety net.
Millennials have had a rough time over the years too, with most saying their financial situation was ‘dire’ earlier this year. They added that life aspirations were virtually impossible to reach as a result. Generation Z are in much the same boat – just far younger with nothing to fall back on.
It makes those tired arguments about ‘Netflix and takeaways’ all the more frustrating. Just this past summer, nearly half of the UK believed that Gen Z spent too much cash on streaming, fast food, and coffee, and sourced it as a primary factor in their inability to buy a house.
The reality is far more complicated. Put simply, money does not go anywhere near as far as it used to, with wages stagnant and costs of goods rising exponentially. Young people are finding it hard to simply move out altogether, let alone begin to build an independent life.
With war, climate change, and constant political uncertainty here to stay for the long-term, it’s unlikely we’ll see a change in fortune any time soon. The reality for Gen Z will likely be stricter spending habits, less luxuries, and avoiding renting properties for as long as possible.
It’s no wonder Gen Z are so adamant on side hustles and independent employment. Having multiple income streams isn’t so much a novelty, rather a growing necessity.
I’m Charlie (He/Him), Deputy Editor and Senior Writer at Thred. I was previously the Editor full-time at Thred before moving to Bristol in 2024. I have since returned to London. As a music and gaming enthusiast, I’m a nerd for pop culture. You can find me curating playlists, designing article headline images, and sipping cider on a Thursday. Follow me on LinkedIn and drop me some ideas/feedback via email.
Is it okay to quit a job I’m miserable at, even if it looks good on my CV?
My immediate response to this question is yes. There’s more to life than work, so there’s no need to be miserable just for the sake of a fancy CV.
That said, you need to ask yourself some questions and think through the answers.
How miserable are you, really?
If you find yourself dreading Monday...
Online friendships have long been viewed as less ‘real’ than those formed through face-to-face interaction. However, research indicates that for Gen Z, whose social lives are increasingly shaped by digital spaces, that assumption is outdated.
In a world of 8.3 billion people, how realistic is it to assume that the right people for us are all within a 10km radius?
More than 2,000 years ago, Aristotle defined friendship as a reciprocal...
Recent global figures on alcohol consumption showed that Boomers have the lowest drinking participation rate of any generation. Some outlets are saying this is proof that Gen Z aren’t big on moderation after all. Here’s why they’re wrong.
This is why statistics without context aren’t worth acknowledging.
Market research firm IWSR released its latest figures on alcohol consumption this week. Its twice-yearly survey includes data from thousands of adults...
New research by Vevo suggests that Gen Z are ‘borrowing’ nostalgia from decades they never lived in, a noticeable change compared to older generations. This is shaping brand marketing strategies as companies seek to attract new audiences while retaining existing ones.
Nostalgia seems to be all the rage right now, at least across the music industry.
Thanks to the easy accessibility of streaming, Gen Z is continuously discovering older songs and...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
0 comments
