New study suggests Gen Z are welcoming ‘post-truth media age’
A large study into the UK’s media habits has found that Gen Z are less interested in traditional news outlets and more likely to opt for social media platforms, despite trusting their content less. Gen Zers are less likely to use traditional media outlets such as BBC News and...
Current in Insights
How ‘money dysmorphia’ is driving Gen Z into debt
Recent research has revealed that almost half of young people today are obsessed with the idea of being rich because they’re comparing themselves to wealthy social media influencers. And, in an attempt to keep up, they’re making poor financial decisions and spending far beyond their means. According to recent research...
The taxman is coming for your resale side hustle
Those looking to make a buck through resale platforms including Vinted, eBay, and Depop will now have their earnings taxed by HMRC. Can we have anything at this point? So, you wish to supplement your national insurance contribution, rent, road tax, pension, student loan, and eye-watering living expenses with a...
RBI issues a ‘get out of debt (relatively) free’ card
A new circular from the Reserve Bank of India allows willful defaulters and fraudsters to make compromise settlements with banks. In a turnaround from its 2019 guidelines, which dealt harshly with willful defaulters and fraudsters, in June 2023, the Reserve Bank of India published a series of circulars which...
Report says recession leaving Gen Z the worst off
A cost of living crisis, stagnant wages, and shrinking economies are leaving young people worst off, according to a new study. Many Gen Zers are unable to save or invest for the future. This may not come as much of a surprise, but it turns out Gen Z may...
Study shows Gen Z hide interests to seem cooler when dating
Research from Candy Crush Saga reveals that young people have concealed an interest from a date in fear of being judged. Dating can be hard, especially when you feel the need to hide your true self. Last year, half of Gen Zers admitted to hiding their true personality when...
Study shows Gen Z less likely to discuss money worries
Research from Monzo shows young people are most likely to hide money worries when socialising. The cost-of-living crisis has affected many households in the UK. People are cutting back on essentials and prioritising how to spend their cash. One group affected by this are Gen Z. A new survey from digital bank Monzo reveals a surge in young people feeling uncomfortable talking about money. Of the 2,000 adults they asked in the...
A beginner’s side hustle guide for introverted entrepreneurs
If at the end of a normal working day, the prospect of yet more formal interaction doesn’t appeal, here are some ways you can generate extra funds while keeping to yourself. It takes all sorts to make a world, but everyone deserves a chance to make bank. Side hustle is a word that has increasingly entered the zeitgeist in recent years. Having a second paid gig on the fly to supplement...
Gen Z are spending more time on TikTok than any other app
Data by Measure Protocol has found that Gen Z spends the most time on TikTok compared to any other app. However, only 83% of teens use TikTok compared to 87% on Instagram. Here’s some news that is neither shocking nor surprising. Research by Measure Protocol has found that Gen Z spend most of their time on TikTok compared to other social media apps by quite some margin. Those aged between...
Study says Gen Z have become loneliest generation
Despite assumptions that older generations are lonely, new research suggests young people struggle the most with feelings of isolation. Balancing between real and digital life has become increasingly tougher too, the study says. New research suggests that Generation Z are now the ‘loneliest generation’. It’s believed that the pandemic, lockdowns, an emphasis on digital life, and rising costs of living are having a detrimental effect on the mental wellbeing of young...




