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Meek Mill criticised for filming at Presidential Palace in Ghana

Meek Mill criticised for filming at Presidential Palace in Ghana

American rapper, Meek Mill, who recently learnt he is part Ghanaian, has faced backlash from West Africans after filming his music video at Jubilee House - the official presidential office and home. Hip-hop artist Meek Mill is popular among African Millennials and Gen Zers. The love for the genre in Africa has grown considerably over the years as Gen Z welcomes international influences within their culture. Most upcoming rappers from the...

By Nairobi, Kenya
Why Gen Z is ditching their smartphones on nights out

Why Gen Z is ditching their smartphones on nights out

Death to the drunk Instagram story? Well, maybe. Young people are starting to swap their smartphones for simpler mobile devices on nights out. The benefits extend well beyond dealing with embarrassing social media posts from the night before. A new trend is emerging amongst Gen Z members old enough to hit the club at the weekend. Rather than pocketing an £800 smartphone with their debit card and ID before going...

By London, UK
The problem with Sainsbury’s latest campaign and why it went viral

The problem with Sainsbury’s latest campaign and why it went viral

A new marketing campaign released by Sainsbury’s has gone viral for being completely tone-deaf about women’s safety. The adverts' timing makes its sentiments even more ridiculous, as a culture of violent sexual misconduct by serving Metropolitan Police officers is brought to light. Here we go again. You’d think that with great efforts to improve inclusivity at big corporations, especially inside marketing departments, copywriting oversights like the one spotted in Sainsbury’s latest...

By London, UK
Dementia villages are changing the future of elderly care

Dementia villages are changing the future of elderly care

Specially designed to look like the towns where residents are from, dementia villages are giving elderly people the freedom to live normally within a close community – even as their recent memory begins to fade. Growing old is a fact of life whether we like it or not. While beauty companies love to convince us that the scariest things about ageing are the physical manifestations of it – wrinkles, grey hairs,...

By London, UK