COVID-19: How brands respond now could define them forever
Gen Z consumers have a very clear idea of how corporations should respond to the current crisis. And the consequences of falling short could be dire. As my fellow writer Charlie recently talked about, a brand’s purpose, or rather their purposeful actions, are the operating...
Current in Companies
Fast fashion and why it’s a feminist issue
Fashion may empower the women who wear it, but it needs to start empowering the women who make it too. A quick google search of ‘feminist clothing’ yields about 38.5 million results. Most of these are shopping posts, linking you to slogan tees with phrases like ‘woman up’ and ‘smash...
Social Bite’s mission to end homelessness in Scotland
Social Bite has transformed from your everyday café chain into a huge social enterprise with aims of eventually eradicating homelessness in Scotland - and beyond In 2012 Alice Thompson and Josh Littlejohn opened a modest sandwich shop in New Town Edinburgh with the intention of giving all profits away to...
The North Face unveils its first-ever International Women’s Day collection
Designed, created, and marketed by an all-female team, The North Face has introduced a new range of limited-edition tees and totes in support of International Women’s Day. From supporting Margo Hayes in her mission to becoming the first-ever woman to climb the 9a+, to sponsoring the first all-female expedition of...
Greenpeace activists ‘shut down’ almost 100 Barclays branches around the UK
Amidst reports that Barclays is funding companies contributing to climate change, Greenpeace activists are calling on the bank to stop providing these firms with billions every year. Almost 100 branches of Barclays around the UK were unable to open for business this Monday as Greenpeace campaigners obstructed the entrances in...
Amazon removes fake Coronavirus ‘cures’ from site
Over one million products that claim to protect against the coronavirus or ‘cure’ the infection altogether have been pulled. Whenever there’s a global panic, you can bet that companies will find a way to capitalise on people’s fears before things get properly sorted out. The coronavirus has caused havoc on international...
Company responsible for Amazonian deforestation to launch meat-free burger
There’s a new plant-based burger in meat-free town, but we have reason to doubt the ethics of the company producing it. Cargill Inc is fitting to challenge Beyond Meat and Impossible Foods with new plant-based meat alternatives, which it hopes to be offering to retailers by April. Cargill is America’s largest privately help company, and as the market for imitation meats continues to grow they’ve clearly sniffed out where the next...
Coke and Pepsi among corporations being sued for lying about plastic pollution
Coca-Cola, PepsiCo, Nestle, and Procter and Gamble are some of the corporations targeted by a new environmental lawsuit. It’s likely that at some point in 2019 you saw the cloying ads by the Coca-Cola company littering buses and tube stations which declare the beverage conglomerate is ‘investing in new technologies to recycle in unrecyclable’. Like many companies today, Coca-Cola is trying to get on top of the outcry against climate change...
Calvin Klein brings back its genderless fragrance from the 90s
Calvin Klein has acknowledged that fragrance is the next step in the gender-neutral frontier, bringing back unisex CK ONE from the ‘90s. The world’s first genderless fragrance is making a comeback, as more people decide they want to be recognised for their individual wants and tastes, rather than for their prescribed identities. Originally debuting in 1994 as ‘CK One,’ the fragrance was the only one of its time to be openly...
Coca-Cola defends single use plastic
Speaking to the BBC, Coca-Cola’s senior vice president made clear that the company has no plans to drop its heavy reliance on single use plastics. It probably doesn’t come as a huge surprise to many that Coca-Cola is a significant producer of plastic waste. Most of us have purchased bottles of the fizzy stuff at some point and chucked the leftover containers into a recycling bin without a second thought. But...
