Sofia (She/Her) – I’m the Deputy Editor & Media Partnership Manager at Thred, specialising in exclusive articles and live interviews, fashion and beauty with a focus on sustainability, women’s rights, psychedelics, and Latin America. I studied Spanish at the University of Exeter and International Journalism at City, London. Follow me on Twitter, LinkedIn, and drop me some ideas/feedback via email.
Hi, I’m Sofia, and I’m the Deputy Editor & Media Partnership Manager at Thred. I also work closely with Gen Zers from around the world on exclusive articles and live interviews to promote the inspiring work they’re doing to make the world a better place.
During my time at the University of Exeter where I studied Spanish, I chose to spend my year abroad teaching English in Argentina and working as a journalist in Colombia before travelling across the continent with my camera.
Returning to the UK to pursue a Masters in International Journalism and an internship at National Geographic Traveller, I eventually found myself at Thred’s doors.
Now, I balance my time between obsessing over mushrooms, practising yoga in the middle of the office, and telling everyone about the new song I just learned to play on the bass guitar.
Latest Stories from Sofia
Is the beauty industry adequately meeting the needs of Gen Z?
Young consumers are urging brands to stand for something more than just product sales. Gen Z is a group of young activists determined to reshape brand objectives, demanding they stand for something more than just product sales in 2020. But what does this shift in shopping habits mean for companies looking to court the dollars of a demographic with a buying power of over $140 billion? ‘Gen Zers care a great...
Exclusive – Meet Nyome, the model who changed Instagram’s nudity policy
The social media platform has pledged to do better when it comes to censoring plus-size Black women's bodies, following a campaign from model Nyome Nicholas-Williams. ‘If thin, white models can post nearly-naked photos on Instagram, why can’t I,’ asked plus-size model Nyome Nicholas-Williams (who uses the handle @CurvyNyome) in response to Instagram repeatedly removing semi-nude photographs from her profile. ‘Millions of pictures of very naked, skinny white women can be...
Gen Z is heeding the call for change as the world stands in solidarity with BLM
Since a national uprising against police brutality went international, Gen Z's teen activists have remained at the forefront of the BLM movement, leading the long overdue call for change. The protests fuelled by George Floyd’s murder on May 25 have gone international. As the world continues to stand in solidarity with the Black Lives Matter movement, the sheer scale of the uprisings is breathtaking. Evidence of global outrage and what...
Instagram introduces QR codes to individual profiles
The social media giant is launching QR codes globally, allowing consumers to engage with retailers and other physical businesses contactlessly. Instagram has rolled out yet another update to its mobile app, this time offering a universal QR code that can be used to quickly access individual profiles. Any supporting third-party camera app can be used to scan a code that then allows users to easily share and gain access to...
Footwear designer Junior Clint is a Gen Z role model
Founding his own brand at just 21-years-old, Junior Clint hopes to inspire others like him to pursue their passions by acting as someone within the fashion industry they can relate to. Junior Clint is on a mission to transform media perceptions of black male creatives. Founding an entire fashion brand in his second year at university, the young designer is at the forefront of a movement striving to reshape public...
Ganni and Levi’s launch rental-only capsule collection
The joint venture is another win for sustainability, part of a rental fashion revolution that's striving to tackle the industry's waste problem. Earlier this year, the CEO of Copenhagen Fashion Week announced an action plan to hold all participating designers accountable to a number of environmental requirements. Hoping to transform the event into a ‘platform for advocacy,’ Cecilie Thorsmark outlined what she refers to as a radical new way of...
Triller: the app well placed to become TikTok’s main rival
Yet another app has joined the race to becoming Gen Z's new favourite video-sharing platform as the White House moves to ban TikTok. Facing a potential ban in the US due to various security and privacy concerns, TikTok is fighting for its life and, as a result, millions of its users may well be looking for a new home in the weeks to come. Following months of controversy, a number...
Selena Gomez’s ‘Rare Beauty’ to raise $100 million for mental health initiatives
The singer's highly anticipated celebrity beauty and skincare brand has launched a fund connecting under-represented communities with mental health services. Long criticised for its perpetuation of problematic body image standards, the beauty industry remains in the early stages of addressing its complicity. From the get-go it’s been the small, independent brands like Nue Co. and Hum Nutrition at the forefront of the conversation, maintaining transparency when discussing the mental health...
Vogue’s September issue celebrates activism
A 'rallying cry for the future,' the magazine's autumn edition features an army of twenty inspiring activists dedicated to making change. Traditionally the fashion bible’s most important issue of the year, this September sees Vogue put activism front and centre as part of a global effort to spread hope across 26 publications worldwide. Condé Nast started the initiative in response to the pandemic, the increasingly urgent climate crisis, and the...
Get the lockdown look: face masks the next big thing in fashion
Now an essential part of everyone's daily wardrobe, face masks are being embraced by fashion as a lucrative new product category with huge potential. Amongst 2020’s unexpected twists and turns is the mainstreaming of face masks which, both fashionable and functional, are taking the apparel industry by storm. Currently a wardrobe staple, designers and high street retailers alike are beginning to realise the potential of tapping into the lucrative market,...
