SkyUp is ditching tight skirts and heels for a modern, comfortable uniform. The design incorporates subtle details that signal tradition.
Have you ever boarded a long-haul flight in a full tracksuit, only to be attended to by a perfectly manicured flight crew in tight skirts and high heels?
The uniform feels somewhat outdated in an era where people are experimenting with oversized styles for cosy, lived in aesthetics – and casual wear dominates the market to the point where Athleisure acceptably doubles as office attire.
Well, Ukraine’s largest airline SkyUp is striving to change the game in staff flight wear.
An ode to the modern woman, who prioritises functionality and comfort as much as personal style, the airline’s new uniform aims to set a fresh trend in the airline sector – a core element of its company philosophy.
This autumn, it will launch a dynamic, flexible, and stylish ‘SkyUp Champions’ uniform that adapts to current trends in fashion and lifestyle. Enter, orange pantsuits and white Nikes.
A look at the history of flight attendant uniforms created the foundation for the new concept, carried out in collaboration with Frame Fashion Consultancy.
Their research delved as far back as the 1930s, revealing that uniforms had been regularly adapted to the role that flight crews carried out.
In the last decade, a lot has changed – including women – and it seemed essential to the airline that their workwear reflects that transformation.
After interviews with SkyUp staff, a new vision of flight attendants was brought to life. What emerged was a modern woman with an adventurous, active lifestyle – a champion of her role.
In collaboration with GUDU – a chic Ukraine-based brand whose mission is promoting the power and personality of women through fashion – the uniform is made up of soft tailored suits and Italian eco-leather trench coats.
Credit: SkyUp
The vibrant orange fabric is accented with a silk, sky blue scarf that attaches to the epaulettes of the jacket or coat.
The pattern was designed by the GUNIA project, a brand that combines ethnographic research with an artistic approach to create bespoke pieces. It integrates a modern flair with details that nod to traditional Ukrainian culture.
High heels are swapped out for Nike Air Max 720s, which have been specially selected as they are sustainably made with a composition of more than 75 percent recycled materials.
The sneaker’s air cushioned sole will ensure comfort for flight attendants who spend the duration of flights standing or walking up and down airplane isles.
Plus, they offer more stability if the plane runs into unexpected turbulence.
Credit: SkyUp
Head of SkyUp Airlines Marketing Department, Marianna Grigorash said, ‘times have changed, women have changed, so in contrast to the conservative classics, heels, red lipstick and a bun, a new, more modern and comfortable image of a “champion” has appeared.’
Marianna went on to say that the uniform embodies ‘freedom, natural beauty, individuality, no patterns and sneakers in which everyone would like to fly.’
As society transforms, fashion follows. Workplace rules around appropriate attire have changed in many offices, and this should be reflected in occupations that require uniforms too.
The move by SkyUp Airlines is a thought out and stylish deviation from the norm that has the potential to pave the way for other companies to follow.
I’m sure flight crews around the world can agree, it’s about time.
Deputy Editor & Content Partnership ManagerLondon, UK
I’m Jessica (She/Her). I’m the Deputy Editor & Content Partnership Manager at Thred. Originally from the island of Bermuda, I specialise in writing about ocean health and marine conservation, but you can also find me delving into pop culture, health and wellness, plus sustainability in the beauty and fashion industries. Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.
Social media loves a good portion of cosplay. First, it was 50s family values, and now we are back in ancient times.
Do you remember tradwives? The familiar soft voices and long dresses are back. This time, though, the kitchen has been swapped by nature, adhering to mostly Western influencers' reinterpretation of spirituality to empower women.
They're easy to spot if you still haven't met divine feminine influencers. Just type words...
Women are building strength for themselves, but a culture still rooted in fear of female power isn’t ready to let go of patriarchal body ideals.
The female body has long been asked to shrink. That demand was both physical and philosophical. As a culture we’ve prized quietness and smallness in women, with the latter becoming somewhat of a shorthand for virtue – i.e, the less space you occupied, the more...
With a utilitarian focus on what food can do for us rather than how it tastes, coupled with a growing aversion to the humble doggy bag, have we forgotten what it means to appreciate the things that contribute to our wellbeing and keep us alive?
A stroll through the aisles of most supermarkets these days presents a blaze of similarly shaped fonts, all advertising one key nutrient in our groceries:...
Reports have found that synthetic fibres contain dangerous and carcinogenic chemicals.
A Consumer Reports study has found that the ingredients used in synthetic hair across a range of popular brands – including Magic Fingers, Sensationnel and Shake-N-Go, have the potential to cause cancer.
Braids have been the site of care and resistance for centuries within the Black community, serving as protection from the heat and other environmental factors. This follows a rich...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok
0 Comments
