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Is the ‘aura points’ trend philosophical or misogynistic?

On social media, young people are using ‘aura points’ to calculate how cool they are. For philosophers, the trend falls in line with Gen Z’s love of astrology and other cosmic belief systems. For members of the manosphere, it’s a lifestyle, yet another opportunity to inject the world of wellness with competitive edge.

For the average person, decoding Gen Z slang is no easy feat. Unless you’re chronically online, hearing someone utter the words ‘skibidi,’ ‘very demure, very mindful,’ or ‘that’s so brat’ will leave you scratching your head.

As confusing as this long list of ever-developing internet lingo is, however, it’s spreading like wildfire and permeating all corners of society in the process.

This is best evidenced by the recent ‘aura points’ trend, which young people across social media are using to calculate how cool they are and which is so popular that posts with the hashtag jumped 378 per cent from May to June this year.

Though ‘aura’ commonly refers to a ‘subtle pervasive energy emanating from someone,’ in this case there are no guidelines.

The system works by judging others’ actions based on a subjective and elusive ‘it’ quality which remains undefined, but that almost certainly involves being breezy, unbothered, and confident.

@maxlau136♬ son original – max💗

Tell your crush you’re into them and find out they feel the same way? +100. Trip over and fall flat while running after the bus? -1000.

Predominantly, it’s just a bit of light-hearted fun and for this reason, you’d be inclined to assume there was nothing more to it. But oh how wrong you are.

Looking beyond the silliness of this fad du jour, there are polarities.

On the one hand, it has hints of Aristotelian virtue ethics, in that Gen Zers are evaluating good and bad decisions on a scale and seeking input from others – placing emphasis on character rather than how well they follow rules or a higher power.

‘There is this zeitgeist surrounding karma and energy right now, which is why they phrase it in terms of aura,’ philosopher Julian Baggini tells the Guardian.

‘It’s tongue-in-cheek, and it also seems to be a sort of weird contemporary honour code.’

‘We’re constantly asking this question about our own self-worth, and it’s mediated by how we think others will perceive us, and aura points let us negotiate this with other people,’ adds assistant teaching professor of philosophy, Paul Blaschko, who compares aura points to moral credit.

‘Users are inviting others to critique them, but also being a part of that transaction of status through posting their opinions.’

On the other, the manosphere’s rapid adoption of the trend highlights its dark side. For members, it’s become a lifestyle, yet another opportunity to inject the world of wellness with competitive edge: hence, ‘auramaxxing.’

In a similar vein to ‘looksmaxxing’ which literally means ‘maximising one’s physical appearance,’ maximising aura means bettering one’s ‘overall presence.’

@hypebeastaaronn Aura Maxing ‼️ #Dating #Relationship #Alpha #hypebeastaaron ♬ original sound – Hypebeastaaron

Creators such as Frankie Meki and Hype Beast Aaron are at the forefront of this ‘male improvement movement’ spin-off, motivational speakers of sorts that promise men increased aura through a screen if they follow their advice (which is of course heavily gendered).

‘Derek Beres, author and co-host of Conspirituality, a podcast dismantling New Age cults, wellness grifters, and conspiracy-mad yogis, points out that auramaxxing content online is rife with misogyny,’ writes Laura Pitcher for The Cut.

‘This comes as little surprise seeing as, according to Beres, wellness content online often has right-wing overlap, and looksmaxxing has roots within incel message boards.

‘Aside from the obvious potential for harm toward women, Beres says that the pursuit of auramaxxing can also inevitably lead to guilt and shame for young men.’

Whether the ‘aura points’ trend is philosophical, misogynistic, or simply not that deep depends on who you ask. Maybe it’s all three? Or maybe, as is my guess, it’ll be forgotten about as quickly as it emerged.

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