Menu Menu
[gtranslate]

Cambridge Dictionary’s word of the year is ‘manifest’

Meaning ‘dream’ or ‘willing something into existence,’ it beat out ‘brat’ and ‘demure’ after a surge of celebrity-inspired popularity on social media. Clearly, 2024 was all about positive thinking.

‘Manifest’ has been named word of the year by Cambridge Dictionary.

Though it’s more than six centuries old, it’s been given new life on social media as of late, thanks to a slew of celebrities who’ve been using it to describe how they’ve channelled their dreams into successes.

For Simone Biles, it was responsible for her triumphant participation in the Paris Olympics.

‘You have to write it down, you have to speak it into existence, you have to see it daily and then it usually happens,’ she said.

For Dua Lipa, it’s attributable to why she was chosen to headline Glastonbury back in June.

‘I’ve probably thought about it every single session that I’m in the studio, because when I write a song I think I go ‘oh what’s this going to sound like at Glastonbury?,’ she told the Zach Sang Show in an interview. ‘That in a way is setting that idea, that intention in the back of my mind. I think it’s powerful.’

As a verb, ‘manifesting’ means to use methods such as visualisation or affirmation to ‘help you imagine achieving something you want, in the belief that doing so will make it more likely to happen.’

Until recently, it was relatively exclusive to the self-help community.

@hothighpriestess♬ Genesis – Runa🖤

Its popularity spread when it began being mentioned more prolifically across mainstream media, however, with 2024 marking its pivot into the wider public consciousness.

The sudden rise of ‘manifesting influencers’ promoting the scientifically unproven practice as part of the trillion-dollar wellness market are also behind this surge, with the ‘manifesting’ hashtag on TikTok currently boasting more than 1.6 million posts.

Cambridge Dictionary says it’s since been looked up nearly 130,000 times on its website.

Publishing manager, Wendalyn Nichols, explains that there were three considerations before announcing the word of the year: user data, zeitgeist, and language.

‘What word was looked up the most, or spiked? Which one really captures what was happening in that year? And what is interesting about this word from a language point of view?’ she says.

‘Manifest won this year because it increased notably in lookups, its use widened greatly across all types of media, and it shows how the meanings of a word can change over time.’

The decision marks Gen Z’s increasing influence over regular language and discourse, and reinforces social media’s overwhelming presence within our everyday communication.

Among the runners up were ‘brat,’ (Collins Dictionary already claimed that one) and ‘demure’ – both of which are proof of how the internet will continue to dominate our pop culture landscape and how we interact for the immediate future.

Accessibility