Dominating the summer was not enough for Charli xcx. She’s back once again, announcing the remix version of her viral album Brat.
It seems Charli xcx is not done dominating pop culture.
Once again, she intends to influence the next season of the year with a new version of her album. This time, Charli will be joined by other artists on an album that is “Brat and it’s completely different but also still brat”.
With this announcement, it seems apt to explore what made Brat so viral in the first place. That was, of course, her marketing strategy.
This album shows us the power of a great marketing strategy to boost your musical project without losing its essence. Brat’s release positioned Charli further into the sphere of a mainstream pop girlie, taking her influence to the level of Taylor Swift.
First, let’s talk about her artistic proposal, as Brat is an album that contains a lot of symbolism.
Charli gave us an album that explores femininity from her lived point of view. It rejects what the general public expects, which is usually an over-exploitation of the sensual, and re-defines what is considered feminine. This includes abandoning delicacy and sugar-coating honesty.
Combining this approach with colour theory, Charli gave us a loud, phosphorescent green that she herself described as ‘an offensive tone,’ giving us not only a meaning but a physical theme to relate it to.
@nicky.reardon Brat is the perfect example of how to use the color theory in creative direction as a music marketing strategy #charlixcx #bratsummer #musicmarketing #aspiringartist #musicindustry ♬ original sound – Nicky