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Burger King is rolling out reusable packaging

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London, UK
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Fast-food chain Burger King has teamed up with reuse platform Loop to trial a range of reusable and returnable packaging to cut down on single-use waste.

Friday night’s fast food indulgence is about to become a little less guilty.

Five restaurants in the UK will be the first to experiment with Burger King’s new sustainable packaging system.

Eco-conscious customers in Ipswich and Newmarket will be able to order a plant-based Whopper that comes in a novel brown container nicknamed the ‘clamshell’. You’ll also be able to pick up a Diet Coke packaged in an upcycled and reusable cup. Nifty, eh?

New customers will have to pay a £1 ‘deposit’. Don’t worry though, you’ll get your money back when you return the packaging to the restaurant. Download the Loop app on your phone, scan the barcode on the ‘clamshell’ or cup, and deposit it into one of the designated bins outside participating restaurants.

The packaging is then washed and sanitized ready to be reused and fulfill the next flame-grilled craving. Nugget fans need not fret either, as the burger container is designed to house a range of mains and sides from the menu.

 

This all sounds preferable to the continuous stream of cardboard cups and boxes that decorate Saturday morning streets and are often too greasy to recycle. Not to mention, the clamshell looks like it will give Deliveroo drivers a better chance of actually keeping our food warm!

The scheme is part of Burger King’s commitment to removing single-use plastic from its restaurants by 2025, but it’s not just the patty-flipping monarch who’s getting involved.

In yet another royal scandal, the Loop has been cheating on Burger King with arch nemesis McDonalds, creating a reusable coffee cup.

McDonalds adopts a nearly identical system to Burger King’s new packaging with one potentially game-changing difference – customers who return their coffee cup to the restaurant receive 20p off their next refill.

It would be great to see the King utilize incentives like this to encourage customers to embrace their sustainable packaging. But looking at the big picture, whether you’re a royalist or circus supporter, the real clowns are the fast-food chains not adapting to the new eco-conscious mindset of Gen Z.

Fingers crossed the trials running from April to September are a success, and we can see the new initiative implemented worldwide.

Head of Production and Design London, UK

Elliot (He/Him) – As Head of Production and Design, I am a fan of all things to do with moving images – film, TV, animation, you name it. Simply put, I love making videos and telling stories, and when I’m not doing that, I’m probably reading them. Follow me on Twitter, LinkedIn and drop me some ideas/feedback on email.

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