Adidas makes 3D-printed footwear a reality
The sneaker giant has introduced AI technology and 3D printing to its manufacturing process in order to cope with plunging sales during the Coronavirus pandemic. In all industries, technology is revolutionising how businesses operate. Drastically evolving to adapt to the new landscape, footwear giants have begun introducing tech to their...
Current in Technology
Nike tech is transforming footwear design
The sports brand has launched a pair of Air Max 2090s, specifically created to explore what the future of footwear design might look like and how it has evolved in the last few decades. One of the most futuristic sneakers currently on the market, the Nike Air Max 2090 has...
Sea sensors to change the world in 2020?
Researchers are looking to deploy 50,000 ocean sensors to track ships, storms, wildlife, and weather in 2020. With Musk’s 60 Starlink satellites already filling the sky, oceanographers are now looking to build an interconnected network of sea sensors spanning an area larger than Texas. As we sit here today it’s feasible...
Footwear giants adapt marketing tactics during COVID-19
High-profile footwear brands are finding themselves in a unique position during the pandemic, turning to technology to shift products. Never before has it been so important for people to remember the positive impact that sports can have. At the moment many of us striving to achieve a happy mind through...
Netflix to lower European streaming quality
It’s a temporary measure, but Netflix, Amazon Prime, and YouTube will be reducing their streaming resolutions across Europe due to a surge in web traffic. Who would have thought COVID-19 would affect our ability to watch internet content in HD? Starting from today Netflix, Amazon Prime, and YouTube will be...
Staying relevant during COVID-19? Beauty companies turn to tech
As lockdown period is extended worldwide, cosmetics brands are seeking new ways to build their communities with technology at the forefront. In an effort to appeal to consumers in lockdown, beauty brands are placing more focus on their community-building methods, embracing technology as a means of overcoming the barrier the...
Meet Lizzie Dyson, UX designer and entrepreneur
Lizzie Dyson is the co-founder of Ladies That UX, a company that provides open spaces for women in tech and promotes female skills and talents within the UX industry. At the start of this year, The Guardian reported that women only make up around 17% of the digital workforce - a statistic that’s mostly stayed stagnant for the past decade. Lizzie Dyson, UX designer and start up co-founder, is...
Apple to pay $500 million over slow iPhone lawsuit
Following a lawsuit over whether or not Apple deliberately slows down older iPhones, it will have to pay consumers $500 million in total for damages. You may not remember now, but back in mid-2017, a handful of iPhone users decided to take Apple to court over allegations that it was deliberately slowing down performance and battery life on older models. This initial spark snowballed into sixty different lawsuits, and Apple has...
Google’s X Development announces fish project Tidal
The semi-secret tech project is aiming to help humanity better understand ocean life, allowing for more sustainable fishing and reservation of resources. You may not have heard of X Development, a tech company that’s owned by Alphabet and founded by Google, but it’s one that’s worth knowing about. Comprised of a team of inventors and entrepreneurs, X Development focuses on research around sustainability and robotics. It’s basically a hub of...
Nokia CEO Rajeev Suri to step down, leaving doubts over 5G
The famous telecommunications company’s investment into 5G still remains uncertain, as its current CEO is to be replaced by Pekka Lundmark in September. It was once hard to believe that Nokia could ever be in a position of financial struggle. Only twenty years ago, nearly every handheld mobile phone was a Nokia. Nowadays they’re a nostalgic meme for us twenty-somethings who enjoy remembering just how indestructible those early devices were....
