Current in Social

swipe
Study lays bare Meta’s intrusive data gathering for targeted ads

Study lays bare Meta’s intrusive data gathering for targeted ads

Facebook has anything but a clean record when it comes to the intrusive data gathering of its consumers. Now, data watchdog Consumer Reports has revealed that tens of thousands of companies send Facebook data on single users. Your phone isn’t actually listening to you, don’t worry about turning your mic settings off. When you’re sent targeted ads for something overly specific, it’s far more likely that you’ve been ingratiated into a...

By London, UK
X launches new AI tool called ‘Grok’ for US-based users

X launches new AI tool called ‘Grok’ for US-based users

Allegedly modelled after the Hitchhiker’s Guide to the Galaxy, it is designed to answer questions and help content creators generate creative and engaging tweets. With the turn of the new year, Elon Musk has introduced a new feature to the platform he acquired a little over a year ago. You know, the one formerly known (and still often referred to) as Twitter, but is officially known as X. GrokBot, or Grok...

By London, UK
Search engines are amplifying misinformation

Search engines are amplifying misinformation

A study published in Nature last week has uncovered that using online search engines to vet conspiracies can actually compound the probability that someone will believe it. In November, UNESCO’s Director-General Audrey Azoulay sounded the alarm on the intensification of misinformation and hate speech online, which she said poses ‘major risks to social cohesion, peace, and stability.’ Her warning came on the back of a UNESCO-commissioned 

Will AI-generated influencers dominate social media’s future?

Will AI-generated influencers dominate social media’s future?

If Instagram is the place where the world’s most beautiful people can easily garner global attention, followers, brand deals, and immense wealth – is it not the perfect playground for influencers generated by AI to succeed? Would you buy a product promoted by a person who wasn’t real? It’s possible you already have. The capabilities of Artificial Intelligence, specifically its capacity for realistic image generation, are getting freakishly good. At the...

By London, UK