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New AI tool can find any image of someone ever posted online

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PimEyes is the latest AI tool causing a stir on the internet. Although it has been created to help artists, photographers, and individuals ‘protect their privacy’ and personal content online, other internet users see its potential to be ‘a stalkers’ dream.’

The capabilities of Artificial Intelligence (AI) seem to be growing by the minute, but these tools are not always built with just convenience or efficiency in mind.

ChatGPT can help with holiday planning and even offer some relatively unbiased advice, while Midjourney helps to create incredibly realistic or imaginative photos – but other AI systems can be used for much more strange reasons.

The latest tool, PimEyes, uses facial recognition search technologies to perform reverse image searches on the internet. After uploading an image, the tool is programmed to identify matches from anywhere online, showing you any website the image has ever been used.

Marketed as a ‘search engine for everyone,’ PimEyes was created to aid with auditing copyright infringement, but some internet users have labelled it a ‘stalkers’ dream’.

On its website, the creators explain that PimEyes’s intended purpose is to allow users to track down their face on the internet, reclaim personal image rights, and to monitor their presence online.

The homepage states, ‘We believe that you have the right to find yourself on the Internet and protect your privacy and image. Using the latest technologies, artificial intelligence and machine learning, we help you find your pictures on the Internet and defend yourself from scammers, identity thieves, or people who use your image illegally.’

After creating an account and paying for a premium membership, users can even set an alert to monitor their online presence by receiving an email notification when PimEyes finds a new result containing your face.

Given that some regulations around AI are still far too loose – a number of tools have already been used for malicious or outright disgusting reasons – it’s unsurprising that people are concerned with how PimEyes will be used by people around the world.

Stifling these worries (for now) are claims that PimEyes isn’t really up to scratch yet. Users who searched for their own face online reported seeing one or two photos they had used on multiple social media websites alongside other images of people that weren’t them, but shared standout traits such as blue eyes and a thick beard.

That said, it’s likely this technology will improve rapidly as more users begin deploying it for work, personal interest, or, well, stalking.

A new introduction to the world of AI only stands to give more backing to people campaigning for better tech regulation in this field that is constantly evolving and advancing.

Senior Writer & Media Coordinator London, UK

I’m Jessica (She/Her). Originally from Bermuda, I moved to London to get a Master’s degree in Media & Communications and now write for Thred to spread the word about positive social change, specifically ocean health and marine conservation. You can also find me dipping my toes into other subjects like pop culture, health, wellness, style, and beauty.  Follow me on Twitter, LinkedIn and drop me some ideas/feedback via email.

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