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The ongoing battle between Snapchat and TikTok

The ongoing battle between Snapchat and TikTok

Could Snapchat’s continued focus on engendering genuine connections give it the edge on TikTok, as the latter over pushes ecommerce? Is Snapchat beating TikTok? Recently, we’ve seen two of the biggest social media platforms, TikTok and Snapchat, take radically different approaches to expanding their user bases and ensuring growth for 2024. TikTok’s...

Noplace is the latest social media app attracting Gen Z

Noplace is the latest social media app attracting Gen Z

Noplace is offering Gen Z a fresh social media experience that prioritises authentic connections and community over algorithms and ads, blending nostalgic MySpace vibes with Twitter's immediacy. In an era where algorithms dictate what we see, and ads interrupt our scrolling, a new social media app is rising to prominence by returning to the basics. Meet Noplace — a text-based feed blending the nostalgic vibes of MySpace with the brevity...

By London, UK
Are US lawmakers focusing too much on child safety in online spaces?

Are US lawmakers focusing too much on child safety in online spaces?

It’s no secret that social media is a place where our sense of self-worth comes to die. So as policymakers in the United States strive to enforce safety measures for children in these spaces, are adults being wrongly left out of the equation? Public awareness of the dangers posed by social media has grown exponentially over the last decade, with people of all ages and genders reporting negative mental health...

By London, UK
Opinion – We need better social media boundaries to prevent ‘sadfishing’

Opinion – We need better social media boundaries to prevent ‘sadfishing’

The internet may have done wonders for the mental health conversation, offering anyone struggling a space to feel heard, understood, and supported, but with sadfishing on the rise, is there a limit to how much we should be disclosing online? While I’ve always been one for the occasional #ootd on Instagram, a retweet of something I relate to, or a TikTok video of aesthetic moments I’ve compiled throughout my week,...

By London, UK
TikTok used to sway young voters ahead of global elections

TikTok used to sway young voters ahead of global elections

This year, 4 billion people are eligible to cast their political vote around the world. Social media platforms – especially TikTok – are playing a huge role in the build-up to UK elections. As Britain prepares for its highly-anticipated election, TikTok has emerged as a fresh battleground for the nation’s political parties. Leaders from the Conservative and Labour parties are engaging in a back and forth of viral trends and memes,...

By London, UK